My Shingle

To Martindale or Not To Martindale?

by Carolyn Elefant on January 30, 2005 · 8 comments

in Marketing & Making Money

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When I started my practice back in 1993, I paid for a real listing in Martindale-Hubbell (as opposed to the cheapie listing in the front blue plages) that I kept for four years. By 1997, I’d not gotten so much as a phone call from the listing.  Looking forward, I realized that my website (that I developed myself and went live in late 1995) was already generating more visibility for me than the M-H listing – and so I declined to renew it.

Seems that I was right, as this posting from Wired GC bears out:

When I was at the offices of one of my outside counsel this week, I
noticed part of the 2005 edition of Martindale-Hubbell sitting in two
huge boxes in a conference room. Not this many
but still a hefty set. They do look good on the shelf (often a required
back-drop for lawyer interviews), but their days have to be numbered.
M-H does offer CD and online versions, as well as search through lawyers.com.  All good information; but I haven’t used M-H in years.

A
closed system used by Martindale-Hubbell doesn’t really work anymore.
A9 is a threat, but the bigger challenge is a general counsel who calls
a colleague for a referral, checks the firm website, and Googles them.
Perhaps you check Martindale, but it’s no longer the gold standard.

(from The Wired GC)

  • http://blog.tph-lex.com Tim Hadley

    In practice, I’ve used Martindale-Hubbell as a way to check the backgrounds of other attorneys I encountered, but I’ve found websites more useful.

  • http://blog.tph-lex.com Tim Hadley

    In practice, I’ve used Martindale-Hubbell as a way to check the backgrounds of other attorneys I encountered, but I’ve found websites more useful.

  • http://legalblogwatch.typepad.com/legal_blog_watch/2005/01/to_martindale_o.html Legal Blog Watch

    TO MARTINDALE OR NOT TO MARTINDALE?

    Carolyn Elefant quietly voted with her mouse back in 1997, thanks to the results she got from her (then) 2-year-old Web site. Read on for her recommendation today and why she agrees with Wired GC.

  • http://legalblogwatch.typepad.com/legal_blog_watch/2005/01/to_martindale_o.html Legal Blog Watch

    TO MARTINDALE OR NOT TO MARTINDALE?

    Carolyn Elefant quietly voted with her mouse back in 1997, thanks to the results she got from her (then) 2-year-old Web site. Read on for her recommendation today and why she agrees with Wired GC.

  • http://www.elawyerblog.org/archives/001089.html eLawyer Blog

    Elefant on Martindale

    My Shingle catches on faster than most:When I started my practice back in 1993, I paid for a real listing in Martindale-Hubbell (as opposed to the cheapie listing in the front blue plages) that I kept for four years. By…

  • http://www.elawyerblog.org/archives/001089.html eLawyer Blog

    Elefant on Martindale

    My Shingle catches on faster than most:When I started my practice back in 1993, I paid for a real listing in Martindale-Hubbell (as opposed to the cheapie listing in the front blue plages) that I kept for four years. By…

  • http://www.ataxingbusiness.blogspot.com Mark Banks-Golub

    I can’t agree with you, Carolyn. I’ve been in business 7 months now, not a long time, but I had my website live the day I started my practice. I also blog, speak to groups of law firm and in-house lawyers, and network as agressively as I can.
    My website hasn’t brough in a single phone call. On the other hand, I signed up for M-H and Lawyers.com, two weeks ago and I’ve gotten three calls since.
    I realize that I am speaking from a very limited base of experience here, but it strikes me that, at least when a lawyer is just starting out, it may be best to go with the tried and true methods.

  • http://www.ataxingbusiness.blogspot.com Mark Banks-Golub

    I can’t agree with you, Carolyn. I’ve been in business 7 months now, not a long time, but I had my website live the day I started my practice. I also blog, speak to groups of law firm and in-house lawyers, and network as agressively as I can.
    My website hasn’t brough in a single phone call. On the other hand, I signed up for M-H and Lawyers.com, two weeks ago and I’ve gotten three calls since.
    I realize that I am speaking from a very limited base of experience here, but it strikes me that, at least when a lawyer is just starting out, it may be best to go with the tried and true methods.

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