Archive for January 2005
Marketing on the Cheap: Some Tips
If you’re just starting out as a solo, you may wonder how you can ever get the work out about your practice when some types of marketing measures like Yellow Pages, TV or even ads in the local newspaper are prohibitively expensive. Or, even if you’re not cash strapped, you may wonder whether it’s worthwhile…
Read MoreLaw Marketing Ezine
I’ve started reading Nader Anise’s marketing ezine. I find Nader’s brashness about marketing quite refreshing. So many law marketing experts pussyfoot around the need for marketing or give the same advice – network and join bar associations. These are fine but you need to diversify your marketing efforts for a couple of reasons. First, networking…
Read MoreCorporations Looking for Law Firms With Low Cost
Fellow blogger Janell Grenier of Benefitscounsel.com tipped us off to this article, Tech Revolution: Change or Die by Laura Owen, Director of Legal Services for Cisco Corp. Dennis Kennedy and Ernie the Attorney recently posted about this article as well, respectively over here and here. Owen argues that corporations want law firms who “get” technology…
Read MoreStop Whining, Start Asking
David Giacalone has this post on how law firm associates ought to start taking responsibility for their long hours rather than expecting the “powers-that-be” to do it for them. David offers this qutoe by MCI counsel Anastasia Kellfrom a recent article in Washington Lawyer (Jan. 2005) (the D.C. Bar magazine) on The Tyranny of the…
Read MoreShe Won’t Take No for an Answer
"She won’t take "No" for an answer is a great tagline, in my opinion – and it’s one that’s working effectively as a jingle for West Virginia attorney Jan Dils as reported in this article (WV Gazette, 1/4/05). As the article reports, Dils’ ubiquitous jingle attracts her much attention – and presumably, those frequent contacts…
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