This article, Deluge of Clients the Goal for Legal Field Rainmakers (Philadelphia Biz Journal 4/20/05) reports on two Philadelphia rainmaking firms that provide rainmaking training to lawyers. From what I’ve seen, I’m not impressed. One of the training firms does have positive testimonials at its site, but it doesn’t specialize in lawyer rainmaking, nor is the company president an attorney. The other firm is headed by an attorney, but the site is sparse, hardly any articles or tips that would enable me to evaluate the individual’s advice.
Perhaps my readers can correct me if I’m wrong, but it seems to me that in order to coach lawyers on marketing, a law marketer has had to have "been there, done that." Maybe not so much at a large firm, where a good deal of the work involves more traditional P.R.. But for a solo or small firm lawyer, prior experience in building a law practice integral to knowing what works and what doesn’t. Several years ago, I had a bad experience with a so-called lawyer-marketer-coach who was not a lawyer – and if I ever decide to hire another such person, I will be sure to use a former attorney (or even a J.D. who has never practiced). So what do you think – can a non-lawyer successfully train lawyers to market?