Via Matt Homann comes this very cool marketing tip: set yourself up in you local coffee store for a designated hour where anyone can sit down and ask a question about your area of expertise. And, as an added bonus, coffee for anyone in the store is on you for that hour. (That is if your local bar doesn’t consider a free coffee a way of unethically buying referrals!) Read more about this technique at Matt’s website. But what a terrific and inexpensive way to generate visibility and goodwill.
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