Can any biglaw associates answer this question for me: why would you write posts for a biglaw blog? Recently, I’ve been checking out some of the biglaw blogs, like Sheppard Mullin’s Antitrust Law Blog, Davis, Wright & Tremaine’s Telecom Law Blog or Preston, Ellis, Gate’s e-Discovery Blog. Though presumably associates write the bulk of the posts, none of the blogs give any attribution to the individual writer. In that regard, associates are far better off writing a traditional article, where at least they can show authorship.
None of this is surprising, of course, in light of the phenomenon of the “invisible associate,” discussed here or here. This isn’t anonymous blogging by choice, but by fiat. And what’s both troubling and sad is that smart, young attorneys would so willingly forego ownership of their writing and analytical work, one of the few things that gives us any currency in this profession, simply because the firm demands it. Yes, I may be a lowly solo in the eyes of biglaw, but at least I can say that not only is my name on the door of my firm, it’s on my web posts as well, every one of them.