A few days ago, I wrote about the
value of marketing. Since then, I Iearned about a free webinar called
The Power of Branding and Image for Attorneys. The webinar, which will take place on
Thursday, June 8 at 2 p.m. EST, will be presented by Mark Merenda of
Smart Marketing and
sponsored by Legal Research & Writing Pro, a new venture from my friend Lisa Solomon.
value of marketing. Since then, I Iearned about a free webinar called
The Power of Branding and Image for Attorneys. The webinar, which will take place on
Thursday, June 8 at 2 p.m. EST, will be presented by Mark Merenda of
Smart Marketing and
sponsored by Legal Research & Writing Pro, a new venture from my friend Lisa Solomon.
As Mark says, "Branding and Image are
frustrating topics for attorneys since they cost money and show no measurable
rate of return: nobody ever says “I
hired you because of your brochure." Yet, branding and image are terribly
important, for two reasons: (1) Your product is invisible, and when the product
is invisible, the package is the product; and (2) your clients are not qualified
to judge your services. They can’t tell the difference between and A-plus
attorney and a C-minus attorney. They are going to have to make up their minds
on some other basis. Nothing will affect them more than appearances. (Plus, a
dirty little secret: having a sophisticated image will allow you to charge
more.)"
frustrating topics for attorneys since they cost money and show no measurable
rate of return: nobody ever says “I
hired you because of your brochure." Yet, branding and image are terribly
important, for two reasons: (1) Your product is invisible, and when the product
is invisible, the package is the product; and (2) your clients are not qualified
to judge your services. They can’t tell the difference between and A-plus
attorney and a C-minus attorney. They are going to have to make up their minds
on some other basis. Nothing will affect them more than appearances. (Plus, a
dirty little secret: having a sophisticated image will allow you to charge
more.)"
To register for the webinar, go to www.LegalResearchandWritingPro.com.
Lisa has advised me that the
teleconference interface is not Mac compatible. However, this is a
great opportunity to get together with a colleague who has a Windows machine, or
you can purchase a program like VirtualPC. Whether you are participating
from you office or a colleague’s, you can have as many people in the room
with you at the time of the webinar as you would like.
teleconference interface is not Mac compatible. However, this is a
great opportunity to get together with a colleague who has a Windows machine, or
you can purchase a program like VirtualPC. Whether you are participating
from you office or a colleague’s, you can have as many people in the room
with you at the time of the webinar as you would like.
Legal Research & Writing Pro will be sponsoring additional free
webinars in the future, and I’ll announce them here.
webinars in the future, and I’ll announce them here.
Related posts:
- Legal Research & Writing Pro Sponsors FREE Webinar With Ed Poll
- Three Friday Freebies for Solos
- Interested in Being A Legal Research and Writing Contract Attorney? Look No Further….
- Legal Writing Expert Lisa Solomon Opines on ABA Opinion on Outsourcing
- A Blockbuster Program – Using Copywriting Techniques to Persuade in Briefs
