My Shingle

Cool marketing lessons from an Ivy League drug lawyer and an offbeat U-tube commercial

by Carolyn Elefant on July 17, 2006 · 16 comments

in Marketing & Making Money, New Marketing Ideas, Video

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From brainy Professor Bainbridge’s blog, of all places, I learned about the coolest, most expertly executed marketing idea I’ve seen in a while:  a You Tube video by California criminal attorney Allison Margolin.  Why does the video work?  Several reasons.  First, the video gives Ms. Margolin’s potential clients an opportunity to see what’s she’s like – at the office and also in front of the court house.  Second, Ms. Margolin discusses her philosophical objections to criminalizing drugs, particularly for therapeutic uses.  So clients can see that Margolin believes in what they’re doing and isn’t just interested in defending clients charged with drug crimes for the money or because of the constitutional issues potentially raised.   Third, even though Margolin is young, putting her at a disadvantage against more seasoned practitioners, she’s got something many of them don’t:  an Ivy league education and a Harvard Law degree, which she displays prominently in the video and apparently, in her other marketing materials.  As I’ve often said, anyone from any school can succeed as a solo, but if you’ve got a unique credential like a law degree from a top school, why not flaunt it?

Is anyone out there getting ready to pull out the video camera yet?

  • http://www.HowToMakeItRain.com RJON@HowToMakeItRain.com

    Kudos to Allison Margolis! Not only is this a great idea, but it’s beautifully executed as well. For anyone who has never been involved in making audio/video recordings. . .take it from me, the technical aspects of what you’ll see in that video are extremely impressive too.

  • http://www.HowToMakeItRain.com RJON@HowToMakeItRain.com

    Kudos to Allison Margolis! Not only is this a great idea, but it’s beautifully executed as well. For anyone who has never been involved in making audio/video recordings. . .take it from me, the technical aspects of what you’ll see in that video are extremely impressive too.

  • http://www.antitrustreview.com/archives/595 Antitrust Review

    Blawg Review #67

    It might be the dog days of summer, but the legal blogosphere was fairly active, thanks in part to Ted Stevens, Denise Howell and George W. Bush. The last of whom ate with his mouth open. And thats just plain rude.
    Before getting to these and …

  • http://www.antitrustreview.com/archives/595 Antitrust Review

    Blawg Review #67

    It might be the dog days of summer, but the legal blogosphere was fairly active, thanks in part to Ted Stevens, Denise Howell and George W. Bush. The last of whom ate with his mouth open. And thats just plain rude.
    Before getting to these and …

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