My Shingle

I’m quoted in a story on blogs

by Carolyn Elefant on August 2, 2006 · 4 comments

in MyShingle Solo, Tech & Web, Websites and Blogs

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Jason Krause has this article, Making Rain on the Net in the August 2006 edition of the ABA Journal.  Not until I read the article and saw that I’d been quoted did I remember being interviewed for it – I was on travel in Las Vegas at the time.  The article is particularly interesting, because it covers the website and blog experience of a wide sampling of lawyers, from biglaw to solo.

There is one update from the article, however.  Since my interview, my blogs (even the decidedly unmarket oriented MyShingle which hardly references my law firm) have landed me two more clients.

I

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  • http://www.HowToMakeItRain.com RJON@HowToMakeItRain.com

    Carolyn,
    Congratulations. I’m sure there are likely many other readers who share my interest to know more about your unique experience of how you got two new clients from your blog.
    Also, you mentioned in your post, you have gotten two “more” clients from the blog but that it is decidedly not a marketing tool for you. It seems from the ABA article that most of the other well-known bloggers who are quoted, have made a different decision about their blogging strategy. Now that you have seen the potential for your blogging efforts to generate income for you, will you reconsider your original decision about why you blog, to incorporate more revenue-generating opportunities for yourself?
    I’m sure others will pile-on with more specific questions, but here are my own: Were these two new clients regular readers with whom you had corresponded over some period of time, or new visitors who were referred to your blog from someplace else? Lawyers who hired you as co-counsel or non-lawyers who just happened to be searching online for blogs about life in a small law firm? And once they had read your blog, did they arrive at the Sales Call in your office (or on the phone) more predisposed to hire you, would you say, because of having read your blog, or was the blog simply the vehicle that got them in the proverbial door? Finally (at least my final question, I am sure other readers have more) did you handle the Sales Call any differently because the prospect found you through your blog vs. the way you conduct your Sales Calls with prospects who find their way to you in other ways?
    NOTE: If the actual clients are reading this, your comments in response to these questions would be great to hear!
    Respectfully,
    RJON ROBINS
    http://www.HowToMakeItRain.com
    Helping Lawyers In Small Law Firms Make ALOT More Money

  • http://www.HowToMakeItRain.com RJON@HowToMakeItRain.com

    Carolyn,
    Congratulations. I’m sure there are likely many other readers who share my interest to know more about your unique experience of how you got two new clients from your blog.
    Also, you mentioned in your post, you have gotten two “more” clients from the blog but that it is decidedly not a marketing tool for you. It seems from the ABA article that most of the other well-known bloggers who are quoted, have made a different decision about their blogging strategy. Now that you have seen the potential for your blogging efforts to generate income for you, will you reconsider your original decision about why you blog, to incorporate more revenue-generating opportunities for yourself?
    I’m sure others will pile-on with more specific questions, but here are my own: Were these two new clients regular readers with whom you had corresponded over some period of time, or new visitors who were referred to your blog from someplace else? Lawyers who hired you as co-counsel or non-lawyers who just happened to be searching online for blogs about life in a small law firm? And once they had read your blog, did they arrive at the Sales Call in your office (or on the phone) more predisposed to hire you, would you say, because of having read your blog, or was the blog simply the vehicle that got them in the proverbial door? Finally (at least my final question, I am sure other readers have more) did you handle the Sales Call any differently because the prospect found you through your blog vs. the way you conduct your Sales Calls with prospects who find their way to you in other ways?
    NOTE: If the actual clients are reading this, your comments in response to these questions would be great to hear!
    Respectfully,
    RJON ROBINS
    http://www.HowToMakeItRain.com
    Helping Lawyers In Small Law Firms Make ALOT More Money

  • http://www.prallimmigration.com Nicola Prall

    I hung out my shingle in February of this year. Website was completed in April and I started my blog (www(dot)nicolaprall(dot)com) at the end of May. Yesterday, I got a call from a prospective client who chose me because of my blog. Even though I’m a solo and not in a big firm, my blog showed how passionate and dedicated I am to immigration law and that swayed the client’s decision. So, blog away solos! I also read the same ABA article and do agree that blogs are a great way to personalize an attorney and to build a reputation as an expert.

  • http://www.prallimmigration.com Nicola Prall

    I hung out my shingle in February of this year. Website was completed in April and I started my blog (www(dot)nicolaprall(dot)com) at the end of May. Yesterday, I got a call from a prospective client who chose me because of my blog. Even though I’m a solo and not in a big firm, my blog showed how passionate and dedicated I am to immigration law and that swayed the client’s decision. So, blog away solos! I also read the same ABA article and do agree that blogs are a great way to personalize an attorney and to build a reputation as an expert.

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