With so many large firms moving towards a "one stop shopping model," what can a small firm r solo with a more specialized focus do to compete? You could try to become a jack of all trades, but in expanding your capabilities, you may compromise quality. Or, you could take the approach of the Birmingham, AL law firms described in this Business Journal story (9/25/06) and join forces to compete without formally merging. From the article, here’s a description of the arrangement:
Goodrich Law Firm LLC, Cunningham Firm LLC and Hahn Law Firm PC announced Monday the formation of Red Mountain Law, a network that will provide expertise through the individual firms in a broader range of legal services. Areas such as wills, trusts and estates and probate will be handled
primarily by the Hahn Law Firm. Commercial and residential real estate
and loan closings will be assigned to attorneys at the Cunningham Firm.
Work involving securities law will be overseen by the Goodrich Law
Firm.
Is there a strategic alliance that you can form to expand your business opportunities?
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