http://myshingle.com/2007/01/articles/marketing-making-money/real-life-marketing-lessons/ Great Things Come in Small [Law] Practices! Thu, 09 Feb 2012 04:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://myshingle.com/2007/01/articles/marketing-making-money/real-life-marketing-lessons/comment-page-1/#comment-2350 RJON@HowToMakeItRain.com Fri, 26 Jan 2007 09:02:50 +0000 http://174.120.83.8/~sh1ngl3/2007/01/articles/uncategorized/real-life-marketing-lessons/#comment-2350 Law firms are businesses. Lawyers are professionals. Without the business it's mighty difficult to put our professional skills to use. This is an "and" opportunity, not a choice of "business" OR "profession" Once you allow yourself to be ok with this fact of reality, all kinds of opportunities start to present themselves to learn how to market your law firm more effectively. Just analyze what you do and don't like in your capacity as someone else's consumer, customer or client and then apply those ideas to your own practice. For example, there is an overwhelming amount of evidence that service businesses that include photos of the person whose name is on the business card, get more business. Guess what? The same people who respond favorably to the business cards of the mover outside of IKEA with his photo on them, are going to respond favorably to the business cards of a lawyer who puts his or her face on their business cards too. Respectfully, RJON ROBINS www.HowToMakeItRain.com Helping Lawyers In Small Firms Make ALOT More Money Law firms are businesses. Lawyers are professionals. Without the business it’s mighty difficult to put our professional skills to use. This is an “and” opportunity, not a choice of “business” OR “profession”
Once you allow yourself to be ok with this fact of reality, all kinds of opportunities start to present themselves to learn how to market your law firm more effectively. Just analyze what you do and don’t like in your capacity as someone else’s consumer, customer or client and then apply those ideas to your own practice.
For example, there is an overwhelming amount of evidence that service businesses that include photos of the person whose name is on the business card, get more business. Guess what? The same people who respond favorably to the business cards of the mover outside of IKEA with his photo on them, are going to respond favorably to the business cards of a lawyer who puts his or her face on their business cards too.
Respectfully,
RJON ROBINS
http://www.HowToMakeItRain.com
Helping Lawyers In Small Firms Make ALOT More Money

]]> http://myshingle.com/2007/01/articles/marketing-making-money/real-life-marketing-lessons/comment-page-1/#comment-6980 RJON@HowToMakeItRain.com Fri, 26 Jan 2007 09:02:00 +0000 http://174.120.83.8/~sh1ngl3/2007/01/articles/uncategorized/real-life-marketing-lessons/#comment-6980 Law firms are businesses. Lawyers are professionals. Without the business it's mighty difficult to put our professional skills to use. This is an "and" opportunity, not a choice of "business" OR "profession" Once you allow yourself to be ok with this fact of reality, all kinds of opportunities start to present themselves to learn how to market your law firm more effectively. Just analyze what you do and don't like in your capacity as someone else's consumer, customer or client and then apply those ideas to your own practice. For example, there is an overwhelming amount of evidence that service businesses that include photos of the person whose name is on the business card, get more business. Guess what? The same people who respond favorably to the business cards of the mover outside of IKEA with his photo on them, are going to respond favorably to the business cards of a lawyer who puts his or her face on their business cards too. Respectfully, RJON ROBINS www.HowToMakeItRain.com Helping Lawyers In Small Firms Make ALOT More Money Law firms are businesses. Lawyers are professionals. Without the business it’s mighty difficult to put our professional skills to use. This is an “and” opportunity, not a choice of “business” OR “profession”
Once you allow yourself to be ok with this fact of reality, all kinds of opportunities start to present themselves to learn how to market your law firm more effectively. Just analyze what you do and don’t like in your capacity as someone else’s consumer, customer or client and then apply those ideas to your own practice.
For example, there is an overwhelming amount of evidence that service businesses that include photos of the person whose name is on the business card, get more business. Guess what? The same people who respond favorably to the business cards of the mover outside of IKEA with his photo on them, are going to respond favorably to the business cards of a lawyer who puts his or her face on their business cards too.
Respectfully,
RJON ROBINS
http://www.HowToMakeItRain.com
Helping Lawyers In Small Firms Make ALOT More Money

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