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Technolawyer Ad: A Tip for Solo Law Firms, But Is This Fair Advertising

by Carolyn Elefant on February 26, 2007 · 2 comments

in Tech & Web

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Via Denise Howell comes word of this well done ad by Neil Squillante of Technolawyer.  The ad, entitled "When Google Fails You," is set up with  a new solo is looking for reviews on case management, but has no luck on Google, so he follows a lead to the Technolawyer archives.  However, as Denise points out, Google doesn’t "make you be a member" to pull results, nor does it charge for access, as Technolawyer does for the archives (which I discovered for myself by following the links at the site).  Still, the ad is worth watching, if only to remind yourself of what life was like back when you were setting up your office.

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  • http://blog.technolawyer.com Neil Squillante

    Thank you for mentioning our video. I would like to clarify one point you make.
    We created the video to make lawyers aware of the fact that the TechnoLawyer Archive is FREE to the members of a growing number of national, state, and local bar associations.
    I think we make this point quite clearly in the video.
    Anyway, if you visit the link, you can see which bar associations provide free access to the TechnoLawyer Archive for their members. If you don’t see your bar association listed, ask the powers that be to contact us — and point them to the video.
    Finally, it’s worth noting that the TechnoLawyer Archive contains all the email newsletters we publish. All this content is free if you elect to receive it via email.

  • http://blog.technolawyer.com Neil Squillante

    Thank you for mentioning our video. I would like to clarify one point you make.
    We created the video to make lawyers aware of the fact that the TechnoLawyer Archive is FREE to the members of a growing number of national, state, and local bar associations.
    I think we make this point quite clearly in the video.
    Anyway, if you visit the link, you can see which bar associations provide free access to the TechnoLawyer Archive for their members. If you don’t see your bar association listed, ask the powers that be to contact us — and point them to the video.
    Finally, it’s worth noting that the TechnoLawyer Archive contains all the email newsletters we publish. All this content is free if you elect to receive it via email.

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