When it comes to ghostwriting law blogs, the majority view within the blawgosphere is “don’t.” (For the precedent on this, see these selected opinions at Death and Taxes;
Georgia Bankruptcy Blog; Home Office Lawyer and Simple Justice). At the same time, we all recognize that content makes a blog valuable to readers. So what can busy lawyers do to improve the quality of their blogs if they can’t spare the time to create original content themselves?
Here’s one possible solution that I discovered at Pennsylvania attorney, Neil Hendershot’s blog, Pennsylvania Elder, Estate & Fiduciary Blog: have a law student research and draft an articles for your blog, just as Hendershot did with Joshua Prince, a third year student in a class that Hendershot teaches on elder law. In the most recent of his three articles, Prince wrote a piece on the fascinating topic of Estate Planning Under the National Firearms Act. And Hendershot doubled the exposure of his article by soliciting input from firearms estate planning expert David Goldman, of Florida Estate Planning Blog, who cross referenced the article in his blog as well.
Hiring a law student to write an article for your blog presents a win-win situation for all involved. The lawyer obtains quality content at reasonable rates (or perhaps at no charge, if the student can use the research for a class). The student gains valuable feedback from the lawyer as well as an opportunity to publish his or her article on the national scene. And because the student receives credit for the article, the concerns underlying ghostwriting aren’t implicated.
Related post: Make A Positive Contact, Write Away.