In theory, I like the idea of live blogging – at least when someone else is doing it. When I read through a live-blogged, play-by-play entry, it’s almost as good as being at the conference myself. Plus, even if I actually attended the event, it’s interesting to read about it from someone else’s perspective.
But in practice, when it comes to live blogging – well, it’s a bit of a pain. You need to tote a laptop around all day, plus endure the nagging sense of obligation of having to write a post.
In any event, I have a free moment, so I’m using the opportunity to blog. This morning I co-presented with David Masters (the Adobe guru) who just released a new book that includes information on Adobe 8.0) on tech for the start up law firm. More of a turn out than I expected and a fairly hot audience with a decent number of questions. Tomorrow, though, I’m speaking about a topic that I’m passionate about – using technology to retain clients. What excites me about that topic is that it involves a disruptive use of technology. Ordinarily, we view technology as impersonal – so using it to build personal relationships that help bond us with, and bring us closer to clients – is a disruptive, almost counter-intuitive use. And that’s exciting to me. In fact, it’s through technology that I’ve built relationships with some of the people listed here whom I’ve had a chance to spend time with at the conference.
By the way, if any of you at Tech Show and are interested in paging through a copy of my new book, Solo by Choice, I’m carrying a copy around. I don’t have any available for sale, but paging through the book may help you decide whether you want to buy it. And, I’ll be hosting one of the dine-around dinners tonight with Jim Calloway The topic is blogging, but even so, I don’t plan on live blogging the meal.