Comments on: No More Pettifoggers – Real Life Marketing Lessons from Cornell Law School http://myshingle.com/2008/06/articles/myshingle-solo/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/ Great Things Come in Small [Law] Practices! Thu, 09 Feb 2012 04:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: shalini_avvo http://myshingle.com/2008/06/articles/myshingle-solo/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/comment-page-1/#comment-2997 shalini_avvo Thu, 12 Jun 2008 19:08:39 +0000 http://174.120.83.8/~sh1ngl3/2008/06/articles/uncategorized/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/#comment-2997 Carolyn, I didn't realize you were a fellow Cornell Law Alum. I hope Ithaca is as beautiful as I remember it in the summer. Carolyn, I didn’t realize you were a fellow Cornell Law Alum. I hope Ithaca is as beautiful as I remember it in the summer.

]]> By: shalini_avvo http://myshingle.com/2008/06/articles/myshingle-solo/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/comment-page-1/#comment-7388 shalini_avvo Thu, 12 Jun 2008 19:08:00 +0000 http://174.120.83.8/~sh1ngl3/2008/06/articles/uncategorized/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/#comment-7388 Carolyn, I didn't realize you were a fellow Cornell Law Alum. I hope Ithaca is as beautiful as I remember it in the summer. Carolyn, I didn’t realize you were a fellow Cornell Law Alum. I hope Ithaca is as beautiful as I remember it in the summer.

]]> By: Simple Justice http://myshingle.com/2008/06/articles/myshingle-solo/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/comment-page-1/#comment-2998 Simple Justice Mon, 09 Jun 2008 09:11:14 +0000 http://174.120.83.8/~sh1ngl3/2008/06/articles/uncategorized/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/#comment-2998 <strong>Ode to Cornell University, Ivy and All</strong> Carolyn Elefant went home again over the weekend to her alma mater, Cornell Law School. Ode to Cornell University, Ivy and All

Carolyn Elefant went home again over the weekend to her alma mater, Cornell Law School.

]]> By: Simple Justice http://myshingle.com/2008/06/articles/myshingle-solo/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/comment-page-1/#comment-7389 Simple Justice Mon, 09 Jun 2008 09:11:00 +0000 http://174.120.83.8/~sh1ngl3/2008/06/articles/uncategorized/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/#comment-7389 <strong>Ode to Cornell University, Ivy and All</strong> Carolyn Elefant went home again over the weekend to her alma mater, Cornell Law School. Ode to Cornell University, Ivy and All

Carolyn Elefant went home again over the weekend to her alma mater, Cornell Law School.

]]> By: Nancy Myrland http://myshingle.com/2008/06/articles/myshingle-solo/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/comment-page-1/#comment-2996 Nancy Myrland Sun, 08 Jun 2008 09:11:53 +0000 http://174.120.83.8/~sh1ngl3/2008/06/articles/uncategorized/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/#comment-2996 Great post and thoughts Carolyn! Individuals and firms that take the time to articulate what is special about them, what makes them different, what others aren't saying, or aren't saying adequately, will be able to communicate a true "brand" that will be believable. Clients expect brilliant lawyers who are responsive, intelligent, know their area of need, etc. What will help you stand apart from the rest is the answer to "Well,so what? What else? What can you really do for me? Why are you different than all the other lawyers (or law schools in your example)? I really want to know, and I'm actually listening if you'll just help me understand." If you truly can't identify those answers because you are too close to yourself, then ask your clients to help you answer those questions about you. It's not always an easy process, but the best part about it is that it already lies within you. Like Cornell, you don't have to invent it, or make it up! Sure, reinvent yourself if you think that is being responsive to your client needs, and when you are certain that what you stand for, or what you are doing, isn't working. But don't communicate that as your brand until it's true, or close to being true, or there will be a disconnect in the minds of your client. Carolyn, again, great thoughts. Nancy Great post and thoughts Carolyn!
Individuals and firms that take the time to articulate what is special about them, what makes them different, what others aren’t saying, or aren’t saying adequately, will be able to communicate a true “brand” that will be believable.
Clients expect brilliant lawyers who are responsive, intelligent, know their area of need, etc. What will help you stand apart from the rest is the answer to “Well,so what? What else? What can you really do for me? Why are you different than all the other lawyers (or law schools in your example)? I really want to know, and I’m actually listening if you’ll just help me understand.” If you truly can’t identify those answers because you are too close to yourself, then ask your clients to help you answer those questions about you.
It’s not always an easy process, but the best part about it is that it already lies within you. Like Cornell, you don’t have to invent it, or make it up! Sure, reinvent yourself if you think that is being responsive to your client needs, and when you are certain that what you stand for, or what you are doing, isn’t working. But don’t communicate that as your brand until it’s true, or close to being true, or there will be a disconnect in the minds of your client.
Carolyn, again, great thoughts.
Nancy

]]> By: Nancy Myrland http://myshingle.com/2008/06/articles/myshingle-solo/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/comment-page-1/#comment-7387 Nancy Myrland Sun, 08 Jun 2008 09:11:00 +0000 http://174.120.83.8/~sh1ngl3/2008/06/articles/uncategorized/no-more-pettifoggers-real-life-marketing-lessons-from-cornell-law-school/#comment-7387 Great post and thoughts Carolyn! Individuals and firms that take the time to articulate what is special about them, what makes them different, what others aren't saying, or aren't saying adequately, will be able to communicate a true "brand" that will be believable. Clients expect brilliant lawyers who are responsive, intelligent, know their area of need, etc. What will help you stand apart from the rest is the answer to "Well,so what? What else? What can you really do for me? Why are you different than all the other lawyers (or law schools in your example)? I really want to know, and I'm actually listening if you'll just help me understand." If you truly can't identify those answers because you are too close to yourself, then ask your clients to help you answer those questions about you. It's not always an easy process, but the best part about it is that it already lies within you. Like Cornell, you don't have to invent it, or make it up! Sure, reinvent yourself if you think that is being responsive to your client needs, and when you are certain that what you stand for, or what you are doing, isn't working. But don't communicate that as your brand until it's true, or close to being true, or there will be a disconnect in the minds of your client. Carolyn, again, great thoughts. Nancy Great post and thoughts Carolyn!
Individuals and firms that take the time to articulate what is special about them, what makes them different, what others aren’t saying, or aren’t saying adequately, will be able to communicate a true “brand” that will be believable.
Clients expect brilliant lawyers who are responsive, intelligent, know their area of need, etc. What will help you stand apart from the rest is the answer to “Well,so what? What else? What can you really do for me? Why are you different than all the other lawyers (or law schools in your example)? I really want to know, and I’m actually listening if you’ll just help me understand.” If you truly can’t identify those answers because you are too close to yourself, then ask your clients to help you answer those questions about you.
It’s not always an easy process, but the best part about it is that it already lies within you. Like Cornell, you don’t have to invent it, or make it up! Sure, reinvent yourself if you think that is being responsive to your client needs, and when you are certain that what you stand for, or what you are doing, isn’t working. But don’t communicate that as your brand until it’s true, or close to being true, or there will be a disconnect in the minds of your client.
Carolyn, again, great thoughts.
Nancy

]]>