My Shingle

June 2008

If It Sounds Too Good To Be True….

June 9, 2008 by Carolyn Elefant

For Robyn Glassman-Katz, the gig with lemon law firm,  Kimmel and Silverman must have seemed like nirvana; an opportunity for a lawyer with limited consumer law experience to run a branch office of a nationally known law firm.  Likewise, Kimmel and Silverman must have believed that it hit the jackpot when it found Glassman-Katz, a […]

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No More Pettifoggers – Real Life Marketing Lessons from Cornell Law School

June 7, 2008 by Carolyn Elefant

I apologize for the down time over the past few days – my home office lost power for a couple of days and I needed to prioritize work related matters with the limited Internet access and power that that I was able to find offsite.  Right now, I’m up in Ithaca, New York at my 20th […]

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A Blockbuster Program – Using Copywriting Techniques to Persuade in Briefs

June 4, 2008 by Carolyn Elefant

      I’m usually hesitant about posting announcements for paid courses (as opposed to freebies, which I’m always willing to publicize provided that they bring some value).  But this upcoming webinar by Lisa Solomon, a friend and colleague, of Legal Research and Writing Pro is an exception because of the incredibly original topic: how […]

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Calling All Cornell Law School Bloggers & Alums in Ithaca This Weekend

June 3, 2008 by Carolyn Elefant

This weekend, I’ll be travelling to Ithaca, New York with my two daughters from my 20th law school reunion at Cornell (my husband will puppysit our dog at home).   To be honest, I’m meeting this reunion year with mixed feelings:  excitement at sharing with my daughters the beauty of the campus and the gravitas […]

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Contest for Website Tune-Up and Book on SEO

June 2, 2008 by Carolyn Elefant

Tom O’Leary of The Attorneys ATM is holding a contest offering a free website tune-up as a prize.  In addition, all entrants receive a free copy of his e-book, How To Dominate Google, Yahoo and MSN" To enter the contest, go to this link.  Below, is my interview with Tom, where he describes his background […]

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