This past Friday, I hosted a proof of concept course on Social Networking for Lawyers. As part of the course materials, I prepared a 30 page ebook, entitled Social Networking for Lawyers: What, Why & How that gives an overview of social networking tools for lawyers (the “what”), describes how these tools can help build the 3 Rs of a successful practice – relationships, referrals and reputation (the “why”) and offers best practices for using social networking tools as well as a preliminary analysis of some of the potential ethics issues (the “how.”) There’s also an Appendix that contains powerful adjectives and verbs for use in a social networking profile and various screen shots of social networking applications, including a fairly detailed mark-up version of LinkedIn. The ebook is intended to serve as an introduction to jump start your use of social networking tools; it’s by no means comprehensive. In September, I will be launching a series of online trainings for groups of individual lawyers as well as turn-key programs for bar associations and law firms; by downloading the e-book, you’ll automatically receive updates on these upcoming events. Also, watch for a CD recording of the course that I’ll be making available soon.
Note: If there are topics that you’d like to see covered in the book, or have any other feedback to offer, please send me an email or drop a post in the comments below.
Here’s the registration form for the e-book: