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Making Opportunities for Your Practice: An Interview With Ari Kaplan

by Carolyn Elefant on September 9, 2008 · 2 comments

in Marketing & Making Money, Networking, New Marketing Ideas

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A few months back, I had the opportunity to interview Ari Kaplan, author of a terrific new book, The Opportunity Maker: Strategies for Inspiring Your Legal Career  Through Creative  Networking nd Business Development.   Though the book is relatively short, it’s incredibly dense – reading it literally made my head spin, because there are dozens of ideas for networking and building relationships and reputation in every chapter.  Though Kaplan has personally tested many of these techniques, he didn’t come up with all of them.  Instead, he interviewed over 100 people, from large firm attorneys to marketers to solos to glean the material for the book.

During the interview, I asked Kaplan to identify what he considers the top three networking ideas for solos, which are: (1) getting published and leveraging articles to meet people; (2) participating in charitable endeavors and (3) assembling panels.  And don’t worry – if you don’t think that you have time to write articles, Kaplan also shares some great practical tips for coming up with ideas and actually writing a piece.

If you’re currently developing a business or marketing plan or looking to amp up the one you have, pick up a copy of Kaplan’s book.   I guarantee you’ll find at least a few ideas that you can put into practice right now.

And for the interview, click here:

  • LiteralReader

    “…reading it literally made my head spin…”
    Really? Literally?

  • LiteralReader

    “…reading it literally made my head spin…”
    Really? Literally?

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