Comments on: How Tollbridge Businesses Can Provide An Annual Revenue Stream for Solo and Small Firms

By: Why Law Firms Should Wow Their Current Clients | legal marketing blog

Why Law Firms Should Wow Their Current Clients | legal marketing blog — Mon, 02 May 2011 21:59:22 +0000

[...] ideas include offering special services to clients – perhaps a free or low cost annual review of a will or incorporation that you’ve already prepared. The ongoing service keeps clients [...]

By: My Shingle

My Shingle — Tue, 02 Dec 2008 07:30:16 +0000

Solo, Leverage Thyself (and Diversify Too); Biglaw, Take Heed!

For the past few decades, biglaw had a good thing going: a seemingly sustainable pyramid scheme. Large firms hired top talent and fed their appetites and egos with top salaries and assurances that these new associates constituted the cream of…

By: Alexis Martin Neely

Alexis Martin Neely — Wed, 12 Nov 2008 17:13:55 +0000

Yep, this is exactly what I talk about in my Law Business Manifesto by Client Retention.
And, what being a Personal Family Lawyer is all about … becoming the go to lawyer for your clients so they contact you before contacting anyone else.
One of the hallmarks of being a Personal Family Lawyer is having a membership program that makes your clients realize they should be calling you before making any legal or financial decisions.
I created this system in my practice after realizing I was giving away a lot of these services for free, which meant my clients were not valuing them and I was only being compensated to bring in the next new client and not to provide any service to my existing clients.
Alexis
http://www.LawBusinessSecrets.com

By: David M. Frees III Esq.

David M. Frees III Esq. — Tue, 11 Nov 2008 00:24:28 +0000

Carolyn and Ben are on the money here. Firms – large and small should be looking for ways to monetize services and increase the value of the firm by focusing on services that will enhance the client’s experience and add real value for clients. This can be done in a way that creates profitability and client satisfaction while minimizing time and expenses of marketing to acquire new clients.
Dave Frees
Ideas and Information To Improve Your Practice and Your Life ™
http://www.successtechnologies.com/blog

By: Ben Glass

Ben Glass — Tue, 04 Nov 2008 07:51:55 +0000

Let me add an additional view on this tollbooth issue.
You also want to be the “tollbooth” through which all searches for legal work go.
For example, you want to build, both by web development and otherwise, a powerful “legal information resource” so that folks in your area say “Lets ask Carolyn, she’ll know who to call.”
This makes you helpful to the client and when you make a great referral you gain a fan in the attorney to whom you referred the client.
I’m not talking about referral fees..I’m talking about relationships… I’m also talking about building a web presence so huge and powerful that no matter what TOPIC people are searching for in your geographic area, they pass through your website.
When they pass through your website you need a mechanism (a great offer) to encourage them to leave their name and address with you so and you invite them to allow you to market to them with interesting newsletters forever.
I know that many lawyers will think this is “too much work.” So be it.. good marketing is complex..
So Carolyn is right: Think Tollbooth… but think about tollbooth in several different ways.