One of the best parts of blogging is the conversations it allows you to have with readers. And if you don’t know who your readers are, well, then, imagine them, as I posted in this guest-post on Grant Griffiths’ Blog for Profit site. Here’s a quick excerpt, but you should go over to Grant’s site and read the post and take some time to look around for some great blogging tips:
What I mean by imagine your audience is to visualize the individual readers, from those who stumble across your site online to those who dutifully read your updates daily. Where are they reading your blog – in a Starbucks? Their office? At a basement computer after the kids are in bed? Are they dressed in stiff work clothes or wearing pajamas? Using an news reader or catch all site like Alltop to catch up on posts – or do they physically visit the site to get the information? Printing out your posts in a public library because they don’t have a printer at home, or scrolling through them casually on their iphone while riding the subway to a suburban mansion? By imagining these details, you can refine the form of your post to match your audience’s circumstances – for example, enlarging the font or brightening the page if you suspect folks are reading in dimly lit areas, or including an easy print or PDF option if your audience prefers hard copy.