My Shingle

June 2009

Spaghetti 2.0 and Law Practice – Customizing for Clients

June 4, 2009 by Carolyn Elefant

Via Jeff Berman of Lawyer Marketing Sync, I discovered this video clip of Malcolm Gladwell discussing how Prego spaghetti sauce successfully took on Ragu by offering customers a few different sauce options – chunky, spicy and a third (which I can’t now remember).  Today, we consumers are accustomed to different varieties of products. But back […]

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Upcoming Events for Carolyn Elefant &

June 1, 2009 by Carolyn Elefant

June is a busy month for me here at MyShingle, with a bunch of speaking events, workshops and most exciting, a relaunch of the site (that’s a version of the new logo).  So here’s the list: I know this is short notice, but tomorrow, I’m participating in a teleconference sponsored by the ABA, entitled Going […]

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