June 4, 2009
by Carolyn Elefant
Via Jeff Berman of Lawyer Marketing Sync, I discovered this video clip of Malcolm Gladwell discussing how Prego spaghetti sauce successfully took on Ragu by offering customers a few different sauce options – chunky, spicy and a third (which I can’t now remember). Today, we consumers are accustomed to different varieties of products. But back [...]
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Client Service
June 1, 2009
by Carolyn Elefant
June is a busy month for me here at MyShingle, with a bunch of speaking events, workshops and most exciting, a relaunch of the site (that’s a version of the new logo). So here’s the list: I know this is short notice, but tomorrow, I’m participating in a teleconference sponsored by the ABA, entitled Going [...]
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