This is a quick video that my daughter, Elana helped me put together (don’t you love the blog in the frying pan?) that demonstrates how social media can be used to amplify blogging efforts. That’s the topic I’ll be discussing today at the Avvo’s Mid-Atlantic Tour here in DC (I just noticed that Avvo launched Avvo Pro which will also allow for redistribution of blog content, but I didn’t have time to add it).
The fact of the matter is that RSS feed, which most bloggers originally believed would be the prime source for blog redistribution, has never really gained traction. According to the eMarketer/Universal McCann study from August 2006, only 14 percent of heavy Internet users employed RSS feed, compared to 28 percent who used social media – a figure which has increased to more than 50 percent. Meanwhile, my guess is that usage stats for RSS feed (though I’ve not seen the current ones) have remained relatively flat.
Meanwhile, with the DIY trend gaining momentum, consumers continue to come online, starved for educational resources to to assist them in addressing legal problems. Some may ultimately handle matters themselves, some may want to learn more about the problem to be better equipped to find a lawyer. So the demand for blogs and other resources that educate consumers remains high. Social media lets lawyers take information produced for a blog and redistribute it in those places – like Facebook, Twitter or Linked-In – where consumers and potential clients spend the most time. Sure, redistribution of content on social media will also enhance SEO, but to my mind, what’s more important, is that it gets content in front on consumers in the locations where they’re spending the most time on line.
I’ll do a follow up post on the nuts and bolts aspect of redistributing content through social media (there are automated tools to do it, but a virtual assistant or law student can also help out). In the meantime, enjoy the show!