One of my favorite "ideas" people (for want of better classification) is Seth Godin. Godin has an eye for trends. No other blogger spots them as far in advance or articulates them quite as well. This week, Godin is offering a freebie: an ebook entitled What Matters Now. The book is comprised of contributions from "seventy big thinkers, each sharing an idea for you to think about as we head into the new year."
I enjoyed the book though the quality is uneven. Some of the contributions – all of which are a page or less – are a bit flimsy. Others (Hugh McLeod’s or Elizabeth Gilbert’s come to mind) resonate.
Also, this is one of the most attractive e-books I’ve ever seen. Even if you get nothing from the content, consider the style as a model for an e-book that you might write.
The book is free and you don’t even have to register with an annoying autoresponder to retrieve it. Just download it directly at Godin’s site. Maybe you’ll find inspiration for the coming year.
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