Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Archive for June 2010

More on Niche Practices

I’ve written extensively on niche practices all over this blog – but I’d never presented on the topic until a few weeks ago, at the Missouri Solo and Small Firm Conference.  It’s a popular topic these days- as I noted in this post – and I also see that Peter Olson at Solo in Chicago…

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MyShingle Fashion: Dressing For The Job Interview (Fellows)

As promised, I’m back this week with an interview look for all the guys out there [The post on woman’s look is here]. Men have it easy compared to women: they don’t have to ponder the great Pantsuit v. Skirtsuit conundrum, which certainly proved to be a problem for at least one reader last time.…

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Whoosh, They’re Gone

From the moment that my first daughter and then her sister were born, I steeled myself for the day that they would grow up and leave.  Yet their departure came sooner than I imagined:  at 8 am this morning, to be precise, when my husband and I dropped them off at the stop for the…

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Should Lawyers Post Video Testimonials From Clients?

Don’t get me wrong — I’m an unabashed fan of video for lawyers.  As I’ve said many times, most recently in this presentation, video satisfies Internet users’ craving for intimacy, as well prospective clients’ natural curiosity to get a peek at the lawyer behind the online presence.  Likewise, I’m also believer in the persuasive power…

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What a Niche Law Practice Is (Pot Law)…And What It Is Not

One of my solo-centric colleagues, Susan Cartier-Liebel of Solo Practice University is running a two-part series on niche practice over at her Build a Solo Practice blog, so I didn’t want to send you into niche-overload.  But I after seeing this article from the National Law Journal on “pot law practices,” I couldn’t resist.  Though…

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MyShingle Fashion: Dressing for the Job Interview (Ladies)

Editor’s Note: Why a column on dressing for interviews for a solo & small firm practice? For starters, solo and small firm lawyers do interview – and hire law students – and how you dress matters because it helps us assess your judgment. Second, as a solo, particularly, someone who handles business or corporate matters,…

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Marketing by the Numbers: A Video WhyTo on Marketing Your Law Practice

I’m not a professional marketer. But as someone who speaks and writes about going and growing solo, I’m often asked to speak about what lawyers can do to attract and retain clients. It’s the kind of talk that could put me to sleep because we’ve all heard it before: network, have an online presence, send…

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