I’ve written extensively on niche practices all over this blog – but I’d never presented on the topic until a few weeks ago, at the Missouri Solo and Small Firm Conference. It’s a popular topic these days- as I noted in this post – and I also see that Peter Olson at Solo in Chicago is discussing niches as well. Anyway, here’s my slide deck from the presentation – let me know if this explains the niche concept for you – or if you’d handle this topic another way. And do you have a niche? If so, how’s it working for you?