My Shingle

June 2010

Why Lawyers Who Care About SEO Must First Understand How It Works (and now they can)

June 17, 2010 by Carolyn Elefant

[NOTE – this post promotes a for-fee product from Legal Practice Pro, Search Engine Optimization for Lawyers, which includes an ebook, “Success Roadmap” and audio book (due out later) available for the next 3 days  – until 6/20 – for $20 (a substantial discount off the $49 list price) for MyShingle readers.  Click here to […]

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Free Wireless At Starbucks and What It Means for Solos

June 16, 2010 by Carolyn Elefant

Yesterday, Starbucks Coffee announced that free, unlimited wireless internet access will be available in all company-owned stores in the United States effective July 1.  The Starbucks announcement launched 189,00 news stories – not because free wireless marks the start of a trend but rather because Starbucks came late to the party.  As  Starbucks belatedly realized, […]

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Our [Soft] Relaunch

June 9, 2010 by Carolyn Elefant

I couldn’t have picked a worse time to relaunch MyShingle. I’m headed out of town later today, en route to the Missouri Solo & Small Firm Conference where I’m slated to make four presentations and participate in the keynote panel. Plus, I’ve got a filing to complete; a new client who just retained me. Still, […]

Read more Announcements 8 comments Releases White Paper on Health Care Reform & Solos!

June 9, 2010 by Carolyn Elefant

Discover Simple, Private Sharing at As part of our launch, announces the release of a white paper entitled The Health Care Reform Bill: What Solo and Small Firm Attorneys Need to Know (May 2010). Here’s the back story. As most solo and small firm lawyers are aware, procuring health insurance often poses one […]

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Go, Solo, Go: Why I Joyfully Root for Small Law

June 8, 2010 by Carolyn Elefant

Back when I worked for others, my heart was tight and mean.  My cramped vision of the legal profession as a zero sum game left little space for generosity or good will towards my colleagues.   Each time I learned that one of my classmates made partner at a big firm, or that another lawyer […]

Read more Celebrating Solos 2 comments