November 2, 2010
by Carolyn Elefant
Back in June, I had the privilege of speaking at the Missouri Bar’s excellent Solo and Small Firm Conference. In addition to the practicing lawyers in attendance – many who were eight or ten time repeat attendees, the event was also populated by a swarm of yellow-shirted students, who as it turned out, were participating [...]
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News
November 2, 2010
by Carolyn Elefant
As a solo or small law firm, you’re probably familiar with “the marketing cycle:” Business is slow, so you throw your heart into marketing. Business picks up, so you stop marketing. Business slows down and there’s nothing in the pipeline because you let up on marketing. And so on. From reader Cindi Matt of MattLegal [...]
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Marketing & Making Money