Archive for October 2011
Please, No More Solo Stereotypes
It’s bad enough that Clifford Winston and Robert Crandall are receiving so much press for their book, Let’s Deregulate All the Lawyers . which I debunked in part in this last post. What’s even worse is that this crock of half-truths is now being used to revive the myths about solos as the untouchables of…
Read MoreNo Need to Deregulate Lawyers if We Debunk An Economist
Clifford Winston, an economist at Brookings continues to gain mainstream media coverage for his new book, First Thing We Do, Let’s Deregulate All the Lawyers in which Winston and his co-authors argue that non-lawyers can do the same job as lawyers only faster, cheaper and – in many instances better. In that respect, Winston may…
Read MoreHe’s Changed the Way Law Is Practiced
I remember when I first corresponded with Enrico Schaefer, the Greatest American Lawyer back in the early days of the blogosphere. At the time, Enrico had just left his firm to start his own and was blogging anonymously presumably to keep his former partner from learning the details of his plan. When Enrico started his…
Read MoreSolos, Are You Afraid of Big, Bad Axiom Legal?
Like most solos who compete with big firms, my sweet spot is my ability to offer potential clients exceptional value — high quality work, longstanding experience and industry contacts, a seamless experience through use of technology and an assurance that clients will always deal directly with me and not a low level flunky. Of course,…
Read MorePay for the Product, Legal Service is Free or Pay for the Legal Service, Product is Free?
In my last post, I discussed different types of freebies that lawyers offer as incentives to encourage existing clients to send or refer more work. But lawyers — and quasi-legal providers like Legal Zoom — are also using free to generate new clients. Many lawyers – from solos to behemoth firms – are giving away…
Read MoreTwo Different Business Models of Free – Frequent Buyer Benefits
As I mentioned in Marketing by the Numbers video, it’s 11 times more expensive to generate new clients than to attract business from existing clients. Existing or former clients already know you, so you don’t have to convince them to hire you. At the same time, because your clients are constantly inundated with marketing materials…
Read MoreSolo Snags A Client from Biglaw Firm Willing to Work for Free
It’s always inspiring to learn about a solo who snags a plum client in a well-publicized case. But the accomplishment is even sweeter when the solo beats out a major law firm that – get this – was willing to work for free. Though this kind of scenario doesn’t occur as frequently as many…
Read MoreFirst Amendment Challenge to Restriction on Lawyer’s Blog Likely to Flounder – And Bring Other Blogs Down With It
As the saying goes, bad facts make bad law. And there’s going to be some very bad law for lawyer blogs indeed if Virginia small firm lawyer Horace Hunter loses his First Amendment challenge to the Virginia Bar’s attempt to require the firm to include certain disclaimers on its blog. Don’t get me wrong –…
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