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Get in On the Ground Floor With Clients By Providing The Ground Floor

by Carolyn Elefant on March 6, 2012 · 4 comments

in New Marketing Ideas, Office Options

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Want to get in on the ground floor with a start up? One law firm, albeit a large one, Foley, Lardner is doing just that. According to the Chicago Business Journal, a new co-working space for entrepreneurs called Catapult just launched in Chicago, and its secured a home free of charge, courtesy of Foley. In addition, Foley will also provide legal assistance to co-working tenants. Although Catapult’s tenants – tech start ups may not be very big now, Foley’s most likely betting that if these companies morph into the next Google or Facebook, the founders will dance with the ones that bring ‘em.

Although demand for co-working space in the tech world remains high, oddly, many solo firms that serve start-ups are adopting the virtual law office model. On one level, virtual legal services make sense for start-ups because they’re generally more affordable and convenient, with the flexibility to be on call 24/7 to respond to late night inquiries. On the other hand, virtual legal services address only one component of what start-up companies need. Many also want a physical location so that team members can collaborate face to face. For most solo and small firm lawyers just starting out, footing the bill for start up companies’ rent, as Foley is doing, is way above their pay grade, so to speak. But perhaps it’s a goal worth pursuing.

  • http://samglover.net/ Sam Glover

    This is a great idea. While I think it’s probably cost-prohibitive for solos to provide office space in this way, it might be possible for solos with flexible office needs to offer their office space to their clients when needed.

  • http://twitter.com/SmallBizJunkie Nancy Sherman

     And if a lawyer is a solo practitioner, it may be cost-effective for him/her to use a cowork space instead of trying to have an office all to themselves. Our center has a couple of attorneys who hang out here!

  • http://twitter.com/SmallBizJunkie Nancy Sherman

     And if a lawyer is a solo practitioner, it may be cost-effective for him/her to use a cowork space instead of trying to have an office all to themselves. Our center has a couple of attorneys who hang out here!

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