Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Archive for June 2012

Preliminary Results In: Facebook Ads Don’t Seem to Work

Sometimes, a gut check works just as well as, or better than a guru.  More than two years ago, when Nolo  was a book publisher rather than a content source for  an marketing content provider, I blogged about whether lawyers should use Facebook to market a practice.  Ultimately, while I suggested that lawyers might play…

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The Art, Science & Ethics of the 21st Century Retainer Agreement

The legal profession is transitioning to what’s been branded the new normal, but the development of the necessary tools for serving 21st Century clients is lagging far behind.  Sure, the infrastructure that we use to serve clients is changing; lawyers are finally coming up to speed on Cloud Computing, transitioning from desktops to more mobile…

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Solo Sends His Secretary to Law School

Every time I hear that solos have to be entrepreneurs, I cringe.  Yes, we all know that solos won’t stay in business if they work for free or spend thousands of dollars that they don’t have on marketing or websites or branding — but understanding these realities doesn’t require business skills so much as common…

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