Search results for: niche
Make Money Mondays: Vetting the Veterans’ Niche
In honor of Veteran’s Day, today’s Make Money Mondays salutes a unique niche practice area: veterans’ owned businesses. According to the recent surveys, there are 2.52 million veteran majority-owned businesses in the United States that collectively generated $1.14 trillion in revenues last year. Most vet businesses are small with 54 percent having 1-4 employees, and…
Read MoreMake Money Mondays: Mommy-Doggie Sweaters Show Why Niche Marketing Works
Over the weekend, I did a little shopping for a couple of inexpensive sweaters to wear on casual workdays at my office now that the cooler weather is likely to stick around. Casing the mall, I found a couple of possibilities under $25, but even then I couldn’t make up my mind. In each store,…
Read MoreCertifiably Niche
Today’s headlines are rife with plenty of tech topics that could conceivably form a niche practice. From sci-fi sounding topics — like internet of things , wearable tech , bitcoin and crypto-currency , micro-chip implants on employees — to changes in existing trends such as a rise in Hispanic-owned businesses to newer and less costly…
Read MoreNiche Law Practice and the Business Model
Niche law practices are nothing new. This blog contains dozens of posts that either describe an interesting and emerging niche practice or profile lawyers with unique niches. My blog doesn’t hold a monopoly on niche law either; for years, my blogging colleague Chuck Newtown tracked interesting niches, and there’s even a recent book, One of a…
Read MoreGive Your Practice the Gift of a Niche in 2-0-1-6
Click here to download the .PDF version of the slides
Read MoreNiche Practice = Job Security for Lawyers
When legal futurists warn of how technology spells the “end of lawyers,” they invoke travel agents as Exhibit A. “Who uses travel agencies, when you can just go online and find deals?” they ask. “And,” another futurist may add, the deals that consumers can find on their own are better than what an agents can…
Read MoreFuture Fridays: Hitch Your Niche To Another Law Firm
The niche practice as the future of law is also yesterday’s news. Meaning that the benefits of niche practice have been well documented forever, nowhere more extensively than at Chuck Newton’s Third Wave Blog, which is jam packed with dozens of niche practice ideas. But I don’t like re-blogging old territory. So here’s a little…
Read MoreOne Small Niche Practice, One Giant Leap for a Law Practice
Be That Lawyer: Niche Practice for Lawyers from Carolyn Elefant I’ve presented and written about the benefits of niche practice for solos on numerous occasions. It’s not a particularly original concept –many, many, many, others have covered this topic as well. In fact, the value of niche practice seems to be one lesson of…
Read More