June 4, 2006
by Carolyn Elefant
According to this post over at Larry Bodine’s Professional Marketing Blog, at least one firm isn’t following the conventional wisdom of charging what everyone else does – and they’re making money in the process. As Bodine describes, Wessels & Pautch, a small, employment defense firm offers unlimited phone consults for $50 a month. Not surprisingly, [...]
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Business Models
June 4, 2006
by Carolyn Elefant
Most marketing gurus counsel lawyers not to compete on price. So I wasn’t surprised to see that advice at the core of this article by Susan Cartier-Liebel, To Solos: Don’t Discount Your Worth, Connecticut Law Tribune (June 5, 2006). Personally, I disagree. I see no way for a new solos to get a foot in [...]
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Business Models