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Lessons from MOOCs About the Future of Law

August 8, 2014 by Carolyn Elefant

In theory, MOOCs — massive online open courses — sound too good to be true.  Classes are available on any topic – from learning a new language or computer coding or even how to start a law firm. Even better, most MOOCs are free (or inexpensive) and open to anyone with an Internet connection. Yet […]

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Is “Birds of A Feather” Branding a Smart Marketing Practice for Law Firms?

August 5, 2014 by Carolyn Elefant

As the old adage goes, birds of a feather flock together. But does that mean that lawyers of certain feathers – whether it’s a gender, race, nationality or sexual preference – should flout them to attract clients of similar plumage? This question came to mind while reading this Gina Passarella’s Pittsburgh-Post Gazette piece about Pennsylvania law […]

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Getting Past Fired

July 1, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.   This post is written by MyShingle Guest Blogger Denise Nichols For my second contribution to the MyShingle Solos summer series, I was planning to share my story of returning to law school after a 20 […]

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Good Help? Is it hard to find?

June 23, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.  This post is written by MyShingle Guest Blogger Wes Bailey The solo legal profession is unlike anything you will encounter in today’s society. No one comes to an attorney’s office without having a problem they […]

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Did Clearspire Expire…or Conspire?

June 11, 2014 by Carolyn Elefant

Last week, one of NewLaw’s own, Clearspire expired. Or did it? Clearpsire says otherwise portraying the closure of Clearspire Law as one giant pivot from #AltLaw Firm model to a legal technology company. Clearspire explains that it plans to take the proprietary practice platform, Coral, developed by the non-lawyer owned business side of its operation […]

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Lessons for Small Firms From Mom-and-Pop Retailers on How to Beat Big Competitors

May 13, 2014 by Carolyn Elefant

Last week, I wrote about how the rise of large health networks in the medical profession is making it harder for independent doctors to compete – and pondered whether solos and smalls might face the same fate potentially from the growth of branded lawyer networks. Of course, that’s not the only source of competition for […]

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Tips For Solo Lawyers, Courtesy of Our Freelance Cousins

May 7, 2014 by Carolyn Elefant

In many respects, we solo and small firm lawyers have more in common with freelancers than the big firm attorneys who set the bar associations’ agendas. Frequently, when foraging for blog fodder, I find the advice, tips and trends covered at freelance or tech start-up sites are more compelling and relevant than what’s available at […]

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The Best Client Gifts Are Heartfelt

April 4, 2014 by Carolyn Elefant

Google the phrase lawyers and “client service,” and you’ll find hundreds of posts on the importance of great client service – not as a reminder that lawyers have an ethical obligation to serve clients well – but rather as a way to generate future referrals or avoid malpractice. Lawyers are advised to over promise and […]

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Quick and Dirty Professional Advice, Just a Click Away

March 4, 2014 by Carolyn Elefant

An apple a day may keep the doctor away – but an app each day ensures that a doctor is always on-hand.  One new app, First Opinion allows users to text message doctors health-related questions. FirstOpinion pairs each user with a specific doctor and over time, they build relationships. The app isn’t intended to offer […]

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Is Starting a New Kind of Law Firm As Easy As Riding A Bike?

February 26, 2014 by Carolyn Elefant

There’s a new law firm on the block here in Washington D.C., reports the Washington Post — easily recognized by its sunny yellow bike. The cycle analogy is a bit of a play on words, since here, the BIKE stands as an acronym for the Tandem’s tagline, “Be yourself, Innovate, Kindness and Engagement.” Not surprisingly, […]

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