October 18, 2008
by Carolyn Elefant
Last season, my daughters and I became fans of Donald Trump’s Celebrity Apprentice. While my girls enjoyed the show for the recognizable products that were often the subject of the challenge, I watched for marketing lessons. And one of the lessons that’s remained with me now, even several months later, was gleaned from a competition [...]
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Client Relations
September 17, 2008
by Carolyn Elefant
Everyday across the nation, hundreds of solos talk to their clients — breaking bad news, explaining how the law works or offering suggestions on how to handle a divorce or fight a trumped up criminal charges or save their home from foreclosure. Nothing precedent-setting or earthshattering, nothing as sexy or high profile as, for example, [...]
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Client Relations