My Shingle


Sometimes, First Is Worst

November 15, 2013 by Carolyn Elefant

Recently, one of my colleagues shared with me the success of a monthly subscription service that he’d recently launched for his clients, who are businesses in a relatively specialized industry.  He was surprised by the positive results because another one of our colleagues had tried a similar program a decade earlier with no takers. There […]

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High Anxiety: The Reason Why Lawyers Are So Vulnerable To High-Pressure, Low-Return Marketing Scams

October 30, 2013 by Carolyn Elefant

Seems that no matter what lawyers do these days – whether it’s accepting a phone call from an unknown number, or scanning press releases on a news aggregator or visiting a bar association website, or signing up for what appeared to be a free service — they quickly find themselves bombarded with high-pressure sales offers […]

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Part of Starting A Law Firm Is Changing “It Won’t” to “It Didn’t”

September 4, 2013 by Carolyn Elefant

We’re our own worst enemy when it comes to starting a law firm. Alhough naysayers abound, frequently your worst enemy is you. Because I blog about starting a law firm and have done it myself in my respective practice area, not surprisingly, I’m asked for advice on getting started.  Yet more often than not, every […]

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Huma’s Skyscrapers

July 12, 2013 by Carolyn Elefant

Huma Rashid doesn’t write here anymore because she’s too busy practicing as a criminal defense attorney for a small firm in Chicago. But that doesn’t mean that you shouldn’t read her blog about what she’s doing now, especially this fresh post, Isn’t It Funny How Your Dreams Come True?.  Huma has a great career today, […]

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Future of Law Fridays: When Every Day Is An Opportunity

May 17, 2013 by Carolyn Elefant

By way of the  awesome Tim Baran (have you ever heard anyone say something negative about this guy?), Community Manager of our sponsor Rocket Matter, came this wonderful story  about the transformative power of social media by Brandon Stanton, founder of Humans of New York. Stanton writes that after losing his finance job in Chicago, he […]

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It Took Solo To Take Prenda Down

May 9, 2013 by Carolyn Elefant

Yesterday, federal judge Otis Wright slammed  Prenda, a rogue “porno trolling” quasi-law firm that figured out a formula to get rich in the Internet Age. As Judge Wright uncovered , Prenda bought copyright interests in porn movies, placed them in shell corporations to appear as if they were owned by clients (rather than Prenda lawyers) […]

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Why We Choose Solo Practice

May 5, 2013 by Carolyn Elefant

This is one of my favorite scenes from A Civil Action . Billed as a book (and movie) about a class action by an underdog lawyer against a major corporation, A Civil Action is also, somewhat unintentionally, one of the very best books about solo practice, covering the tumults and the triumphs and the dichotomous […]

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A Valentine’s Post: Business Porn and Putting the Magic Back in Starting a Law Firm

February 14, 2013 by Carolyn Elefant

Because of this blog and a national practice, I travel out of town several times a year for speaking engagements, conferences and hearings.  Rather than feign work on a long cramped bus or plane ride, I generally stay up until 3 am the night before I depart, scrambling to push assignments out the door.  That […]

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Open Letter to New Lawyer: You should be dragging me into the 21st century not the other way around

January 17, 2013 by Carolyn Elefant

Dear New Lawyer, At 48 years old, I am old enough to be your mother.  And you should be ashamed of yourself.  Here you are, coming to me for a legal job when you don’t know the first thing about RSS feeds, blogging (reading them, let alone writing them), Twitter, Pinterest or YouTube.  And what’s […]

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The Miracle of the Solo (reprise)

December 7, 2012 by Carolyn Elefant

Editor’s note: Tomorrow night is the first night of Chanukah, one of my favorite holidays not because of the presents but what it stands for. Chanukah inspired one of my favorite posts in nearly a decade of blogging, and if you didn’t catch it last year, here it is again. Tonight marks the first night […]

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