My Shingle


The Unexpected Surprise of Starting A Law Firm

March 4, 2014 by Carolyn Elefant

Starting a law firm is nothing if not an adventure always full of surprises. Here are some of the things that surprised me about starting a firm. You will always be terrified. For as long as you are in practice, you’ll always fret that one day the phone will stop ringing, that business will dry […]

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Solo Is A State of Mind

December 13, 2013 by Carolyn Elefant

Though it may surprise you, I’m not a fan of lawyers describing themselves as solos. Despite eleven years of promoting the virtues of hanging a shingle  and big law’s tarnished image, the legal profession — from law schools to judges  — still reveres big firm lawyers and their shiny credentials. Even the so-called  Newlaw darlings […]

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A Post Celebrating Thanksgivukkah, Menurkeys and Solos

November 27, 2013 by Carolyn Elefant

Behold the Menurkey. Part Menorah, part Turkey, the Menurkey commemorates the intersection of Thanksgiving and Hanukah, two holidays that celebrate the triumph of religious freedom over oppression; of small outliers over large dynasties.  In many ways, both holidays represent the story of solos. Although age-old holidays inspired the Menurky, it came to life in decidedly 21st […]

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Sometimes, First Is Worst

November 15, 2013 by Carolyn Elefant

Recently, one of my colleagues shared with me the success of a monthly subscription service that he’d recently launched for his clients, who are businesses in a relatively specialized industry.  He was surprised by the positive results because another one of our colleagues had tried a similar program a decade earlier with no takers. There […]

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High Anxiety: The Reason Why Lawyers Are So Vulnerable To High-Pressure, Low-Return Marketing Scams

October 30, 2013 by Carolyn Elefant

Seems that no matter what lawyers do these days – whether it’s accepting a phone call from an unknown number, or scanning press releases on a news aggregator or visiting a bar association website, or signing up for what appeared to be a free service — they quickly find themselves bombarded with high-pressure sales offers […]

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Part of Starting A Law Firm Is Changing “It Won’t” to “It Didn’t”

September 4, 2013 by Carolyn Elefant

We’re our own worst enemy when it comes to starting a law firm. Alhough naysayers abound, frequently your worst enemy is you. Because I blog about starting a law firm and have done it myself in my respective practice area, not surprisingly, I’m asked for advice on getting started.  Yet more often than not, every […]

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Huma’s Skyscrapers

July 12, 2013 by Carolyn Elefant

Huma Rashid doesn’t write here anymore because she’s too busy practicing as a criminal defense attorney for a small firm in Chicago. But that doesn’t mean that you shouldn’t read her blog about what she’s doing now, especially this fresh post, Isn’t It Funny How Your Dreams Come True?.  Huma has a great career today, […]

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Future of Law Fridays: When Every Day Is An Opportunity

May 17, 2013 by Carolyn Elefant

By way of the  awesome Tim Baran (have you ever heard anyone say something negative about this guy?), Community Manager of our sponsor Rocket Matter, came this wonderful story  about the transformative power of social media by Brandon Stanton, founder of Humans of New York. Stanton writes that after losing his finance job in Chicago, he […]

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It Took Solo To Take Prenda Down

May 9, 2013 by Carolyn Elefant

Yesterday, federal judge Otis Wright slammed  Prenda, a rogue “porno trolling” quasi-law firm that figured out a formula to get rich in the Internet Age. As Judge Wright uncovered , Prenda bought copyright interests in porn movies, placed them in shell corporations to appear as if they were owned by clients (rather than Prenda lawyers) […]

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Why We Choose Solo Practice

May 5, 2013 by Carolyn Elefant

This is one of my favorite scenes from A Civil Action . Billed as a book (and movie) about a class action by an underdog lawyer against a major corporation, A Civil Action is also, somewhat unintentionally, one of the very best books about solo practice, covering the tumults and the triumphs and the dichotomous […]

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