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Growing Your Practice

More on Why Niches Are Delicious

January 19, 2006 by Carolyn Elefant

As I pointed out in this earlier post, finding a niche can help grow your practice.  And, as Tom Kane pointed out months ago (don’t know how I missed it), a niche can help a solo survive in the big city.  And now, there’s yet another article, Finding a Niche (Jan. 2006) that describes how [...]

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Finding a Niche

January 16, 2006 by Carolyn Elefant

This month’s buzz word must be “niche marketing,” (see here for my earlier posts on interesting niches).  Last Thursday, I listened in on the Nader Anise teleconference that I posted about here last week.  The mystery guest was The Pet Lawyer, Molly Gaussa and the focus of the call was Niche Marketing (Nader is offering [...]

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New Business for Women and Minority Owned Solos & Small Firms

December 20, 2005 by Carolyn Elefant

If you’re a women or minority owned solo or small law firm, there’s some new opportunities for you described in this Press Release.  According to the National Association of Minority & Women Owned Law Firms (NAMWOLF), many major corporations have announced an initiative to increase utililization of minority and women owned firms – and have [...]

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A Marketing Blog to Follow

October 14, 2005 by Carolyn Elefant

This blog, Duct Tape Marketing looks like a great addition for your daily feeds.  I especially like Jill Konrath’s channel, Selling to Big Companies.  Why?  Well, most resources for solos tell us ways to pick up individual clients or small businesses.  Nothing wrong with that, of course; I’m proud that we solo and small firm [...]

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