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Law Firm Names

What’s In A Trade Name? Legal Ethics Considerations.

February 6, 2014 by Carolyn Elefant

There are plenty of reasons for a law firm to use a trade name.  Trade names can communicate your firm’s concentration or what’s unique about your practice more effectively and directly than a surname.  For lawyers starting out as pure solo, a trade name makes it less immediately obvious that there’s just one lawyer in […]

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Solo Is A State of Mind

December 13, 2013 by Carolyn Elefant

Though it may surprise you, I’m not a fan of lawyers describing themselves as solos. Despite eleven years of promoting the virtues of hanging a shingle  and big law’s tarnished image, the legal profession — from law schools to judges  — still reveres big firm lawyers and their shiny credentials. Even the so-called  Newlaw darlings […]

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