My Shingle

Law Firm Names

Choosing Your Company’s Name: Corporate Names Versus Trademarks

June 27, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.  This post is written by MyShingle Guest Blogger Sonia Lakhany Choosing a name for your company or law firm can be difficult. I am asked often by fellow attorneys about the difference between a corporate […]

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What’s In A Trade Name? Legal Ethics Considerations.

February 6, 2014 by Carolyn Elefant

There are plenty of reasons for a law firm to use a trade name.  Trade names can communicate your firm’s concentration or what’s unique about your practice more effectively and directly than a surname.  For lawyers starting out as pure solo, a trade name makes it less immediately obvious that there’s just one lawyer in […]

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Solo Is A State of Mind

December 13, 2013 by Carolyn Elefant

Though it may surprise you, I’m not a fan of lawyers describing themselves as solos. Despite eleven years of promoting the virtues of hanging a shingle  and big law’s tarnished image, the legal profession — from law schools to judges  — still reveres big firm lawyers and their shiny credentials. Even the so-called  Newlaw darlings […]

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