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Marketing Ethics

A Lead Generating Website Gone Too Far

March 12, 2013 by Carolyn Elefant

Update, 3/12/13 (3 pm) Solosez member and contract lawyer Lisa Solomon posted about this on her Facebook page and Richard Komaiko, Attorney Fee’s founder is feeling the heat. The emerging dialogue should serve as a warning to future law-preneurs you don’t go beta when people’s careers and livelihood (even lawyers) are on the line. About [...]

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Third Verse, Same as the First – Outsourcing Marketing = Outsourcing Ethics

February 8, 2012 by Carolyn Elefant

Eric Turkewitz said it first, years ago, and still, no one’s listening. Most recently, a fairly new South Carolina attorney disobeyed the legal profession’s equivalent of the law of gravity, outsourcing marketing = outsourcing ethics. And just as ignoring the gravity or pretending that it doesn’t exist will send anyone but a fantasy character tumbling, [...]

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Just Because Lawyer Marketing Is Ethical Doesn’t Mean It’s EFFECTIVE!!!

August 28, 2011 by Carolyn Elefant

It’s been stormy summer for Groupon, a daily deal website and once darling of Wall Street. Since June, Groupon’s web traffic tanked by 50 percent, its IPO is on the rocks and a judge just green-lighted a false advertising suit filed against the company.  Still, Groupon can celebrate one victory: a thumbs up from the [...]

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ABA rules: No major ethics overhaul needed To address web marketing

August 12, 2011 by Carolyn Elefant

The following is a guest post by Roy S. Ginsburg. In a draft proposal issued last month, the ABA Commission on Ethics 20/20 recommended no new restrictions relating to online marketing. The Commission did offer some useful guidance on how to interpret some web-based marketing tools within the context of existing ethics rules – guidance [...]

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A Tentative Thumbs Up for LawyerUp

June 17, 2011 by Carolyn Elefant

Update – 6/19/2011 – opposing views, end of post As proprietor of MyShingle, a hub for solo and small firm lawyers, I receive calls and emails every few days pitching the latest, greatest online marketing tools. When I don’t jump at the chance to hop into an affiliate relationship (which I don’t do ) or [...]

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Law Firm Wants Fans Badly Enough to Violate Facebook Rules

April 21, 2011 by Carolyn Elefant

Don’t get me wrong, I love creative law firm marketing ideas – so much so, that I’ve collected a couple here and here. But I’m not amused when marketing initiatives violate rules – even when those rules seem stupid – because it suggests that the law firm didn’t engage in due diligence. Consider the case [...]

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Lawyer Advertising: Louisiana State Regulations and the First Amendment

March 1, 2011 by Carolyn Elefant

The following is a guest post by Roy Ginsburg. In the famous 1977 Bates decision, the U.S. Supreme Court recognized that lawyers have First Amendment rights, too; legal advertising is constitutionally protected commercial speech.  Prior to that, state’s ethics rules prohibited all advertising — and we never saw any of those amusing (and not so [...]

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Yet Another Reason Not to Use Canned Content

August 25, 2010 by Carolyn Elefant

Courtesy of Professor Eric Goldman, here’s yet another reason to avoid canned content or ghostwritten materials in law firm newsletters, and by extension, blogs: it’s a sure-fire way to convert ordinary, First Amendment protected content into regulated advertising. Holtzman v. Turza (N.D. Ill. August 3, 2010) serves as a cautionary tale of what happens to [...]

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Guest Post: State Bar Regulations on Lawyer Advertising

March 1, 2010 by Carolyn Elefant

The following is a guest post by Kelly Spradley, VP of Marketing and Sales at Impirus Legal Websites. Florida is not looking too sunny for lawyers today. The Florida Bar recently announced that Florida attorneys must put website testimonials, laudatory statements, and past results behind a disclaimer page. Many Florida lawyers currently have testimonials directly cited on [...]

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Are You Your Bloggers’ Keeper? Ethics Issues & and Lawyers’ Professional Obligations Related to Lawyers’ Marketing Non-Legal Services on Line: An Interview with Brian Tannebaum, Miami Florida Criminal Defense &

January 7, 2010 by Carolyn Elefant

Lately, the blogosphere has seemed like a dangerous place.  Scott Greenfield warned of a pscycho on Twitter who was originally retained by an attorney to conduct her online marketing campaign.   ERic Turkewitz alerts us to unseemly marketing tactics by Findlaw, like spamming blogs with comments and creating “shell” blogs designed to boost SEO and siphon [...]

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