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Marketing Ideas

A Whole Lot of Content Content

March 9, 2015 by Carolyn Elefant

By now, you’ve heard about the value of content marketing – either from Seth Godin, who says it’s the only marketing left or a cheesy marketing company, hawking ass-kicking copy for your law firm website or blog.  Whether knowingly or not, lawyers have instinctively always engaged in content marketing: in the olden days, by writing […]

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It’s That Time of Year for the Law Firm Annual Report

November 12, 2014 by Carolyn Elefant

Do you send holiday cards each year with little business to show for your effort? That’s not surprising. After all, many firms are inundated with holiday cards and may do little more than glance at yours. So why not start a new end-of-year tradition: a law firm annual report. Here’s some tips on how to […]

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Using Social Media to Market Your Practice: Part 2

July 3, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.  This post is written by MyShingle Guest Blogger  Dr. Sandra Thompson Part 1 of this series focused on three tips for getting started incorporating social media into your marketing efforts: 1) identify someone at your […]

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Using Social Media to Market Your Practice: Part 1

July 2, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.   This post is written by MyShingle Guest Blogger Dr. Sandra Thompson In my first article, we reviewed several ways to market your practice without spending money on things that clients may like initially, but that […]

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Lessons for Small Firms From Mom-and-Pop Retailers on How to Beat Big Competitors

May 13, 2014 by Carolyn Elefant

Last week, I wrote about how the rise of large health networks in the medical profession is making it harder for independent doctors to compete – and pondered whether solos and smalls might face the same fate potentially from the growth of branded lawyer networks. Of course, that’s not the only source of competition for […]

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Will Bar Associations Help Solos and Smalls Find Clients?

March 12, 2014 by Carolyn Elefant

Over at my weekly perch at Above the Law, I took the position in a recent column that bar associations are useless for networking and generating referrals. My column wasn’t meant to diss the bars; I noted that even if they’re not effective for networking, they a wealth of resources such as low-cost CLE, free […]

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Legal Subscription Services, Revisited: Ethics Edition

February 27, 2014 by Carolyn Elefant

Legal subscription services go by many names: prepaid legal, toll bridge agreements, outside general counsel plans, Legal Counsel Services or lawyer-on-retainer.  Essentially, a subscription service is a catch-all for a business model where users pay for ongoing access to a product or service. In any event, legal subscription services have been around for a long time; […]

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Marketing to the Low Hanging Fruit: Old, Old Contacts

February 14, 2014 by Carolyn Elefant

Here on the East Coast, we’ve had a long, hard winter. Between bitter cold, sleet and snow, delayed school openings and court and government shut-downs, it’s been difficult to find the energy to get through the work in front of me, let alone slog through the litany of marketing staples  — law firm newsletter, Twitter, […]

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Should Lawyers Follow Clients Around the Web?

January 16, 2014 by Carolyn Elefant

These days, most consumers who decline to purchase a pair of shoes or jeans or car insurance from an online site are accustomed to discovering that jilted object of their interest is stalking them around the internet, turning up everywhere in the form of  “retargeting ads.” While many consumers find these ads downright annoying, for […]

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It’s Not Too Late For End of the Year Holiday Outreach

December 20, 2013 by Carolyn Elefant

You had the best intentions for celebrating your clients and colleagues this holiday season. First, it was branded calendars or chargers or thumb drives for clients and colleagues as a holiday gift, but your budget couldn’t quite cover it.  So, you downscaled to printed holiday cards but you didn’t place the order in time. Then, […]

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