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Will Bar Associations Help Solos and Smalls Find Clients?

March 12, 2014 by Carolyn Elefant

Over at my weekly perch at Above the Law, I took the position in a recent column that bar associations are useless for networking and generating referrals. My column wasn’t meant to diss the bars; I noted that even if they’re not effective for networking, they a wealth of resources such as low-cost CLE, free […]

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Legal Subscription Services, Revisited: Ethics Edition

February 27, 2014 by Carolyn Elefant

Legal subscription services go by many names: prepaid legal, toll bridge agreements, outside general counsel plans, Legal Counsel Services or lawyer-on-retainer.  Essentially, a subscription service is a catch-all for a business model where users pay for ongoing access to a product or service. In any event, legal subscription services have been around for a long time; […]

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Marketing to the Low Hanging Fruit: Old, Old Contacts

February 14, 2014 by Carolyn Elefant

Here on the East Coast, we’ve had a long, hard winter. Between bitter cold, sleet and snow, delayed school openings and court and government shut-downs, it’s been difficult to find the energy to get through the work in front of me, let alone slog through the litany of marketing staples  — law firm newsletter, Twitter, […]

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Should Lawyers Follow Clients Around the Web?

January 16, 2014 by Carolyn Elefant

These days, most consumers who decline to purchase a pair of shoes or jeans or car insurance from an online site are accustomed to discovering that jilted object of their interest is stalking them around the internet, turning up everywhere in the form of  “retargeting ads.” While many consumers find these ads downright annoying, for […]

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It’s Not Too Late For End of the Year Holiday Outreach

December 20, 2013 by Carolyn Elefant

You had the best intentions for celebrating your clients and colleagues this holiday season. First, it was branded calendars or chargers or thumb drives for clients and colleagues as a holiday gift, but your budget couldn’t quite cover it.  So, you downscaled to printed holiday cards but you didn’t place the order in time. Then, […]

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Food for Thought for Spotting Law Practice Trends for 2014

December 6, 2013 by Carolyn Elefant

Tis the season for trend spotting! As the year winds down, predictions of hot practice areas and the future of law will cram the legal trade press and blogs.  In fact, Bob Denney has already released his always excellent annual “What’s Hot and What’s Not” over at Attorney at Work; if you only have time […]

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