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Marketing Lessons

Serving The Needs Consumers Didn’t Know They Had

January 10, 2013 by Carolyn Elefant

So, I’m finally back to work and blogging after some highly aggressive bout of flu or sinusitis knocked me off my feet for almost five days.  When my symptoms reached the point where I felt too nauseous and feverish to leave my bed, I knew that it was time to seek medical help. As has [...]

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Invest in This…Or That?

November 18, 2011 by Carolyn Elefant

You’ve heard the pitch; we all have. For just $10,000 — less than $1000 per month — you’ll get a specially designed, SEO-optimized, social-media enhanced website — and a couple of pay-per-leads as a bonus. Can’t afford it or don’t want to spend that much? No worries, the salesman assures you – and then, the [...]

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Just Because Lawyer Marketing Is Ethical Doesn’t Mean It’s EFFECTIVE!!!

August 28, 2011 by Carolyn Elefant

It’s been stormy summer for Groupon, a daily deal website and once darling of Wall Street. Since June, Groupon’s web traffic tanked by 50 percent, its IPO is on the rocks and a judge just green-lighted a false advertising suit filed against the company.  Still, Groupon can celebrate one victory: a thumbs up from the [...]

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Starting A Law Firm: Creating the Marketing Portfolio

February 23, 2011 by Carolyn Elefant

Diversify, diversify, diversify.  That’s the advice you’ll commonly hear if you’re investing in the market.  Well, that advice applies with equal force when you’re starting a law firm and investing in yourself.  Just as you need a portfolio for stock investment, so too, you’ll want a portfolio of activities by which to market your practice.  [...]

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Are You Targeting the Clients You Want? Wordle Your Website to Find Out.

December 20, 2010 by Carolyn Elefant

Is your website working to target the clients you want? You don’t need a high-priced marketing consultant to figure out the answer. Instead, just Wordle it. Wordle is an online application that generates word clouds from text or website URLs that you provide, with more frequently used words depicted in larger fonts. In the past, [...]

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If Ten Year Olds Aren’t Watching TV Commercials, Prospective Clients Aren’t Either

July 22, 2010 by Carolyn Elefant

Tonight, before heading out to the pool for a swim, my ten year old daugher, Mira set the Tivo to record one of her television shows.  The show was scheduled to run at 9 pm, with a second showing at 9:30.  Since I was sure that we’d be back at least 9:30, I asked Mira [...]

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Marketing by the Numbers: A Video WhyTo on Marketing Your Law Practice

June 21, 2010 by Carolyn Elefant

I’m not a professional marketer. But as someone who speaks and writes about going and growing solo, I’m often asked to speak about what lawyers can do to attract and retain clients. It’s the kind of talk that could put me to sleep because we’ve all heard it before: network, have an online presence, send [...]

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Don’t Ignore Your Core: Lessons from the Demise of Slideshare.net

June 17, 2010 by Carolyn Elefant

I’ve been a longtime fan of Slideshare.net ever since I discovered it over three years ago. For those unfamiliar with the site, Slideshare.net is kind of like YouTube for PowerPoint; it offers a platform for users to upload slide presentations and embed them at their own site.  But Slideshare’s usefulness doesn’t stop there – I’ve [...]

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Market Your Practice On The Government’s Dime

May 27, 2010 by Carolyn Elefant

If the costs of marketing your law practice have you crying “Uncle,” why not call on Uncle Sam instead?  Government funded resources and events – from reports, workshops and rulemakings – are a treasure trove for solos and small law firms who want to track trends, identify and educate themselves on potential new niche practice [...]

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Solo Marketing Makeovers: What’s Your Advice?

March 25, 2010 by Carolyn Elefant

This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see. The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing. Example of Heading [...]

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