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Marketing Lessons

Solo Marketing Makeovers: What’s Your Advice?

March 25, 2010 by Carolyn Elefant

This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see. The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing. Example of Heading […]

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Lawyer Marketing Resources

May 18, 2009 by Carolyn Elefant

I’m not flashy about marketing, nor am I a believer in those pricey “silver bullet” systems, where the only people who win are the experts selling their products.  Still, I do cover marketing issues, both here at my blog in the Marketing & Making Money category and at the Nolo Legal Marketing Blawg (Nolo is […]

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Ratings Rate With Clients

May 12, 2009 by Carolyn Elefant

Lawyers may not be fans of ratings systems, as I’ve posted previously.  But what lawyers, or bar associations think about ratings doesn’t matter, if clients think otherwise.  And as the Washington Post reports, increasingly, consumers are turning to ratings to make decisions about service providers like real estate agents, plumbers and movers.  Moreover, at least […]

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Be THAT Lawyer!

April 13, 2009 by Carolyn Elefant

Not sure how many of you remember the T.V. Show, That Girl, featuring Marlo Thomas as a small town gal trying to make it big as an actress in New York.  Truth be told, I never much liked the few reruns that I saw (I’m too young to remember the originals), but the concept of […]

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Real Life Marketing: Collaborating to Market Your Law Practice

March 12, 2009 by Carolyn Elefant

So what does Mr. Clean have to do with law firm marketing?  Not much, if you’re talking about Mr. Clean all by his lonesome –  though I suppose there’s some buried lesson there about branding or image.  But what caught my eye about  this cleaning product, however, is that it’s a real life example of […]

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Round Up of Posts on Marketing Lessons from The Election

November 5, 2008 by Carolyn Elefant

Throughout the election, I’d planned on writing a post on marketing lessons but didn’t get around to it.  Now that the election is over, this kind of analysis abounds, so rather than repeat it, I’ll offer this quick round up of some of the best, interspersed with my own commentary. Steve Harrison of MillionDollarAuthorClub offers […]

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I’m Back, With Lessons from London

August 20, 2008 by Carolyn Elefant

Well readers, after a two week absence I’m back.  And in the tradition of previous trips, I bring you real life marketing lessons from London. By way of background, this vacation grew out of my husband’s two week business trip to his employer’s London office.  Rather than spend the last few weeks of my daughters’ […]

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No More Pettifoggers – Real Life Marketing Lessons from Cornell Law School

June 7, 2008 by Carolyn Elefant

I apologize for the down time over the past few days – my home office lost power for a couple of days and I needed to prioritize work related matters with the limited Internet access and power that that I was able to find offsite.  Right now, I’m up in Ithaca, New York at my 20th […]

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Making Sense of Online Marketing Options…With A Circle

April 5, 2008 by Carolyn Elefant

Consistent with the Second Law of Thermodynamics, the entropy (or in lay terms, randomness) of the array of online marketing options is ever-increasing.  But thanks to this diagram (and post) by Anita Campbell of Small Business Trends, there’s hope of imposing some order on all of the chaos. You need to link here to view […]

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Eric Turkewitz’s April Fools Joke Shows the Importance of Ledership in Blogs

April 4, 2008 by Carolyn Elefant

If you’re scanning this in your news aggregator, I’ll bet my headline, with its apparent misspelling probably jumped right out at you.  In fact, I meant to spell “ledership” just as I did.  A lede is the introductory section of a story, and New York Personal Injury Law blogger Eric Turkewitz’s recent masterful April Fools’ […]

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