My Shingle

Marketing Lessons

Marketing on A Shoestring

February 18, 2008 by Carolyn Elefant

My friend and colleague, Allison Shields of Legal Ease Blog is starting the next round of her course Lawyer Marketing on A Shoestring, which she teaches with Paramjit Mahli, of the Sun Communcations Group.  I haven’t taken the course, but the syllabus shows that it’s value packed.  Plus, I am a huge fan of Allison’s […]

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Lessons from a Mouse and Hamster – Marketing Is All About Context

February 13, 2008 by Carolyn Elefant

I’m not squeamish about rodents.  As a youngster, I raised several dozen pet mice and even now, as an adult I find my daughter’s Chinese dwarf hamster, Puck completely irresistable  Yet this morning, while out walking the dog, I screamed with fright when a tiny little field mouse scurried across my path. Why does a […]

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The $25 NYC-DC Bus: Another Real Life Marketing Lesson

February 3, 2008 by Carolyn Elefant

This coming Tuesday, I’ll drop my daughters off at school, return to my house, pick up my trial bag (which doubles as a suitcase and computer case for short trips) and walk 15 minutes to the $25 bus that runs from Bethesda, Maryland, where I live to Penn Station in New York.   I’m headed up […]

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Don’t Forget Conventional Media When Plugging Your Blog or Your Products

November 7, 2007 by Carolyn Elefant

Michael Melcher, author of the The Creative Lawyer reminds us here of the huge impact that a mention in a good old fashioned media source can have on blog traffic or book sales. Melcher reports that after his letter to the editor appeared in the New York Times, traffic to his blog increased substantially and […]

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Make a positive contact, write away!

June 19, 2007 by Carolyn Elefant

Perhaps you’ve just started your firm, and you’re already tiring of those “informational” interviews and “getting to know you lunches” with more experienced attorneys. Of course, you’ve met some jerks, but on the whole, they’re all nice enough, incredibly supportive and genuinely interested in helping you out with advice and war stories. But at the […]

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What Judge Bork’s Choice of PI Counsel Says About Lawyer Rankings like Avvo and Marketing

June 8, 2007 by Carolyn Elefant

Over at some of the more conservatively inclined blogs, like Overlawyered, there’s some interesting discussion over whether conservative judge and jilted Supreme Court nominee Robert Bork betrayed his conservative principles by suing the Yale Club for $1 million (both compensatory and punitive damages) for injuries sustained following Bork’s fall from a dais a speaking event […]

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Real Life Marketing Lessons

January 19, 2007 by Carolyn Elefant

I come from a long tradition of hands on learning.  Back when I was around 8 years old, my dad, who’s a chemist, would let my younger sisters and I loose in his lab on the weekend, where, unsupervised, we’d mix up solutions with “HCl” (hydrochloric acid), phenolthaline and other chemicals and watching them turn […]

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Ideas for Standing Out from the Crowd

September 26, 2006 by Carolyn Elefant

On most of the listserves that I’m on, new lawyers ask questions about how a particular marketing technique has worked for another attorney.  And while it’s great to learn from what others have done and take approaches that have been successful, sometimes, you need to go out on a limb and do something completely revolutionary.  […]

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You Get the Clients You Market For

August 30, 2006 by Carolyn Elefant

Via Ernie the Attorney comes this link to a provocative You Tube ad by Florida divorce attorney Steve Miller (posted at Denise Howell’s new fun blog).  After insulting paralegals, overpriced downtown lawyers and court clerks, Miller invites clients who want to escape “the hellhole they call a marriage” to visit his website, pay up and […]

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Can Small Fry Catch Big Clients? That’s My Shingle’s Raison d’Etre

July 31, 2006 by Carolyn Elefant

Over at What About Clients?, Dan Hull wonders whether a  how to marketing seminar on how small firms can snag big clients would catch on?  Of course, Hull knows the answer to that.  He writes: GCs are now smarter and bolder. Smaller firms can and do land and serve top clients. At top rates, too. […]

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