My Shingle

Marketing Lessons

60 Marketing Tips in 60 Minutes

April 25, 2006 by Carolyn Elefant

Rob Robinson summarizes the list of 60 Marketing Tips in 60 Minutes from an ABA Techshow presentation.  I’ve used many of these tips with success (like niches with riches) and others, I know I should be using, like following up after speaking engagements or improving my Power Point skills.  Finally, some of the tips, like [...]

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Marketing Lessons from Las Vegas

April 16, 2006 by Carolyn Elefant

Readers, you may have noticed that MyShingle has been a little bare recently.  The low post volume was the result of a major matter that I just completed and also, a week away from the office in Las Vegas, both business (speaking at a conference) and pleasure (family spring break vacation).  Though the artificiality of [...]

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Show Don’t Tell Your Expertise

February 8, 2006 by Carolyn Elefant

Via Larry Bodine and Patrick Lamb comes a post on an article in the February 2006 issue of American Lawyer entitled “Selling By Doing.”  Here’s the money quote on how a company decided on its outside counsel: We needed to hire outside counsel; we looked at a dozen firms, narrowed it to three, and   invited [...]

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Good and BAD Tips on Making Speaking Opportunities Effective

January 25, 2006 by Carolyn Elefant

This article, Speaking Opportunities Need to Be BAD to Be Effective, Julie Meyer (Legal Intelligencer, 1/19/06) starts out promisingly enough, with BAD tips (Before, During and After) on making the most of speaking opportunities.  Among other tips, Mayer recommends sending out an invitation or announcement before making your speech and obtaining the list of conference [...]

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Finding a Niche

January 16, 2006 by Carolyn Elefant

This month’s buzz word must be “niche marketing,” (see here for my earlier posts on interesting niches).  Last Thursday, I listened in on the Nader Anise teleconference that I posted about here last week.  The mystery guest was The Pet Lawyer, Molly Gaussa and the focus of the call was Niche Marketing (Nader is offering [...]

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Business Cards on the Cheap – Why You May Want them

December 20, 2005 by Carolyn Elefant

Most lawyers have duplicates of many things – we’ve got courtroom attire and officewear, dress glasses and regular ones, different sets of shoes and for women, handbags.  So why not have several business cards?  Most marketing experts advise against this because different cards means that we dilute our brand.  But I’ve found several uses for [...]

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McMarketing vs. The Real Deal

April 29, 2005 by Carolyn Elefant

For those of you who know me personally, you probably know that I’m not the world’s greatest marketer.  If I were, I’d probably have retired from the practice of law and would be blogging here full time.  But I think I have a pretty good eye, a sense of what works and what doesn’t, even [...]

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The Most Important Marketing Advice You Can Read

March 28, 2005 by Carolyn Elefant

Some of the most important marketing advice you can find doesn’t come from law marketing gurus who counsel lawyers on what they think clients want.  Rather, it comes from articles such as this one, How To Hire A Lawyer (NJ Star Ledger, 3/27/05) that advise prospective clients on what to look for in retaining a [...]

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Some Poor Advice on Rainmaking in Law Practice Today

March 6, 2005 by Carolyn Elefant

Usually, I like to highlight articles that our audience should read and follow.  But here’s one that you really shouldn’t – unless you want to learn what not to do to market a practice.  This article from the usually valuable publication, Law Practice Today contains some really poor advice on rainmaking in its monthly Meet [...]

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Marketing on the Cheap: Some Tips

January 7, 2005 by Carolyn Elefant

If you’re just starting out as a solo, you may wonder how you can ever get the work out about your practice when some types of marketing measures like Yellow Pages, TV or even ads in the local newspaper are prohibitively expensive.   Or, even if you’re not cash strapped, you may wonder whether it’s worthwhile [...]

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