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Marketing & Making Money

Whose Client Is It Anyway?

September 9, 2014 by Carolyn Elefant

Rob Jordan’s recent Above the Law column, The (Alleged) Uber-fication of Legal Services  comprehensively compares the latest crop of  lawyer match-making services and platforms designed to connect consumers and small business clients to lawyers. One of the characteristics that Jordan examines in distinguishing between services like Upcounsel, Priori, Law Kick or Law Dingo is “data […]

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Pros and Cons of LobbyConning for Solos and Smalls

August 20, 2014 by Carolyn Elefant

Many folks often complain about the cost of legal conferences – but trust me, the $300-$500 price range is pocket change compared to many events in my industry that start at one thousand dollars. If that’s true for conferences that you may want to attend, why not try lobby conning instead? The New York Times […]

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Is “Birds of A Feather” Branding a Smart Marketing Practice for Law Firms?

August 5, 2014 by Carolyn Elefant

As the old adage goes, birds of a feather flock together. But does that mean that lawyers of certain feathers – whether it’s a gender, race, nationality or sexual preference – should flout them to attract clients of similar plumage? This question came to mind while reading this Gina Passarella’s Pittsburgh-Post Gazette piece about Pennsylvania law […]

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What is Business Development? (And Five Tips For Developing Your Business)

July 3, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.  This post is written by MyShingle Guest Blogger Dwayne Allen Thomas 1. Introduction I’ve got a bit of bad news for you. The term “business development” is undefined. This lack of a definition helps to […]

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Impact Marketing: Don’t Choose The Chotchkies

June 23, 2014 by Carolyn Elefant

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.   This post is written by MyShingle Guest Blogger Dr. Sandra Thompson Short of putting your firm name on the side of a high-rise building for everyone on the freeway to see, what can small firms […]

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Unethical Conduct, But Fee Splitting Is the Least of It

June 2, 2014 by Carolyn Elefant

A recent Illinois Attorney Registration and Disciplinary Committee (ARDC), reported here misses the point.  The ARDC charged a solo estate planning attorney with ethics violations for splitting fees with a non-lawyer financial planner over a five year period between 2007 and 2012. During that time, the financial planner hosted six seminars each year, referring approximately […]

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Are Solos Priced Out of SEO?

April 16, 2014 by Carolyn Elefant

Last week, I shared some of the internet marketing lessons learned by online marketing companies. The bottom line: internet advertising can be pricey especially for small companies. This week, I’m publishing an article by Conrad Saam, founder of Mockingbird Marketing who asks whether solo attorneys are priced out of SEO.  What do you think? Last […]

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An Indiana Ethics Opinion That May Kill Legal Start Ups

April 14, 2014 by Carolyn Elefant

Via the Legal Profession Blog, comes a recent Indiana ethics decision reprimanding a lawyer who’d practiced 41 years without incident for participating Law Tigers , a site that helps members of the public find a motorcycle attorney.  Trouble is, in pursuit of a single Tiger that may purportedly cause harm to the public, the Indiana […]

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Uber Lessons for Law Practice

January 31, 2014 by Carolyn Elefant

A few night ago, I left the office late after completing a day-long telephonic hearing in a different time zone. Because of the late hour and the freezing weather, I decided to treat myself to a cab ride home instead of waiting for the metro at my stop and then again, at the connection. At […]

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The Billable Hour Stifles Pricing Innovation

January 23, 2014 by Carolyn Elefant

Figuring out how much to charge isn’t just a conundrum for lawyers,  it’s common to most small businesses. For example, how many times have you as a lawyer, asked yourself or a colleague the same questions posed in this New York Times story, Businesses Go Creative on Pricing, Applying Technology. Many business owners struggle with […]

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