My Shingle

Marketing & Making Money

Keep Calm and Carry On With This Fun Freebie

October 21, 2013 by Carolyn Elefant

Every so often, I come across cool, completely FREE tools to share with readers — like PicMonkey for logo design, Wordle to create word clouds from text or PiktoChart.  What’s so great about these tools besides the price is that they’re not just a fun distraction, but they can be used to actually create something […]

Read more Marketing & Making Money 1 comment

Will Legal Ethics Rules Hobble Lawyers From Educating Clients on the Meaning of Data-driven Legal Marketing?

October 2, 2013 by Carolyn Elefant

Call it the fantasy lawyering league. Just as sports aficionados rely on past seasons’ statistics to put together a fantasy football team, soon, consumers now have ready access to lawyers’ track records at their fingertips courtesy of big data — and can draft a dream team lawyer based on objective facts rather than subjective referrals […]

Read more Ethics Issues 3 comments

Calling Out the Rainmakers

July 29, 2013 by Carolyn Elefant

Scott Greenfield’s first to blog about news  of a RICO by a Michigan law firm, Seikaly & Stewart against Stephen Fairley and The Rainmaker Institute. The firm alleges that the Institute created  a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners”  and duped firms (in this case, to the tune […]

Read more Marketing & Making Money 11 comments

Is In-Person Networking the Right Approach for Every Person?

May 22, 2013 by Carolyn Elefant

I read with interest, a pair of posts by Philadelphia law blogger Jordan Rushie  and Scott Greenfield about the importance of in-person networking.  I don’t disagree with them. For better or for worse, Scott’s and Jordan’s way is how business still gets done in most of the legal profession. By starting at the low end […]

Read more Marketing & Making Money 10 comments

All the News[letter] That’s Fit to Print

May 7, 2013 by Carolyn Elefant

  Even in the age of social media and blogging, the humble law firm newsletter still matters.  Consider this:  1.  Newsletters offer a way to stay connected with current and prospective clients. While a law firm Facebook page serves that purpose as well, many people prefer to keep their personal recreational time on Facebook separate […]

Read more Ideas & Tips 2 comments

Even In An Online Age, Bar and Professional Associations Are More Relevant To Marketing Than We’d Like to Admit

April 25, 2013 by Carolyn Elefant

Longtime readers of this blog know that I have a love-hate (or more accurately, a friend/frenemy) relationship with bar and professional associations.  To be clear, my beef isn’t about the services provided to solos: in the past decade since I’ve started this blog, the bars have stepped up – and I’ve watched as the initially […]

Read more Future Trends 1 comment

Tax Day: A Reminder of The Ups and Downs of Solo Practice

April 15, 2013 by Carolyn Elefant

With 2012 taxes now complete, I’ve officially marked the last action of the worst year of my practice in a half-decade. While I won’t discuss everything that went wrong, the problem is pretty obvious: more money out, less money in.  In my case, an office upgrade and more personnel took a bit of a toll […]

Read more Marketing & Making Money 5 comments

Yelp Sets the Gold Standard for the Type of Value Disclosures That Law Firm Marketing Sites Should Provide

March 26, 2013 by Carolyn Elefant

According to Techcrunch, Yelp, an online customer feedback site has announced a new feature that will help small business owners quantify the value of their Yelp listing.  To estimate a listing’s worth, Yelp examines customer leads like bookmarking a Yelp business listing, mapping directions to the business, placing a phone call from the Yelp app, […]

Read more Marketing & Making Money 0 comments

Future of Law Friday: API Your Law Practice for Future Growth and Collaboration

March 1, 2013 by Carolyn Elefant

A week or two ago, I observed that many lawyers are opting to use a combination of platforms for storage, practice management, client portals and other law office functions rather than settling on a single general solution.  The rise of API’s, or application programming interfaces that enable different systems to communicate seamlessly have been driving […]

Read more Future Fridays 1 comment

Doing work that you love in your law practice when it doesn’t pay the bills.

February 25, 2013 by Carolyn Elefant

Starting and running your own law firm allows you the autonomy to pick and choose the kinds of cases you want to handle. But what happens when there’s no apparent market for the work that you love or where a market exists but the work isn’t financially viable? A lack of market refers to a […]

Read more Business Models 2 comments