My Shingle

Marketing & Making Money

Uber Lessons for Law Practice

January 31, 2014 by Carolyn Elefant

A few night ago, I left the office late after completing a day-long telephonic hearing in a different time zone. Because of the late hour and the freezing weather, I decided to treat myself to a cab ride home instead of waiting for the metro at my stop and then again, at the connection. At […]

Read more Client Relations 5 comments

The Billable Hour Stifles Pricing Innovation

January 23, 2014 by Carolyn Elefant

Figuring out how much to charge isn’t just a conundrum for lawyers,  it’s common to most small businesses. For example, how many times have you as a lawyer, asked yourself or a colleague the same questions posed in this New York Times story, Businesses Go Creative on Pricing, Applying Technology. Many business owners struggle with […]

Read more Marketing & Making Money 3 comments

Another Reason for Lawyers To Create Checklists: Potential Revenue Stream

November 20, 2013 by Carolyn Elefant

Michigansystemrevised from Carolyn Elefant   In the four years since the release of Atul Gawande’s Checklist Manifesto, the topic of lawyer checklists has been making the rounds on the blogs and speaker circuits.  Which is good because checklists are a valuable tool that can help lawyers keep their practice running smoothly, stay out of trouble […]

Read more Marketing & Making Money 8 comments

Sometimes, First Is Worst

November 15, 2013 by Carolyn Elefant

Recently, one of my colleagues shared with me the success of a monthly subscription service that he’d recently launched for his clients, who are businesses in a relatively specialized industry.  He was surprised by the positive results because another one of our colleagues had tried a similar program a decade earlier with no takers. There […]

Read more Advice 6 comments

High Anxiety: The Reason Why Lawyers Are So Vulnerable To High-Pressure, Low-Return Marketing Scams

October 30, 2013 by Carolyn Elefant

Seems that no matter what lawyers do these days – whether it’s accepting a phone call from an unknown number, or scanning press releases on a news aggregator or visiting a bar association website, or signing up for what appeared to be a free service — they quickly find themselves bombarded with high-pressure sales offers […]

Read more Encouragement 3 comments

Keep Calm and Carry On With This Fun Freebie

October 21, 2013 by Carolyn Elefant

Every so often, I come across cool, completely FREE tools to share with readers — like PicMonkey for logo design, Wordle to create word clouds from text or PiktoChart.  What’s so great about these tools besides the price is that they’re not just a fun distraction, but they can be used to actually create something […]

Read more Marketing & Making Money 1 comment

Will Legal Ethics Rules Hobble Lawyers From Educating Clients on the Meaning of Data-driven Legal Marketing?

October 2, 2013 by Carolyn Elefant

Call it the fantasy lawyering league. Just as sports aficionados rely on past seasons’ statistics to put together a fantasy football team, soon, consumers now have ready access to lawyers’ track records at their fingertips courtesy of big data — and can draft a dream team lawyer based on objective facts rather than subjective referrals […]

Read more Ethics Issues 3 comments

Calling Out the Rainmakers

July 29, 2013 by Carolyn Elefant

Scott Greenfield’s first to blog about news  of a RICO by a Michigan law firm, Seikaly & Stewart against Stephen Fairley and The Rainmaker Institute. The firm alleges that the Institute created  a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners”  and duped firms (in this case, to the tune […]

Read more Marketing & Making Money 11 comments

Is In-Person Networking the Right Approach for Every Person?

May 22, 2013 by Carolyn Elefant

I read with interest, a pair of posts by Philadelphia law blogger Jordan Rushie  and Scott Greenfield about the importance of in-person networking.  I don’t disagree with them. For better or for worse, Scott’s and Jordan’s way is how business still gets done in most of the legal profession. By starting at the low end […]

Read more Marketing & Making Money 10 comments

All the News[letter] That’s Fit to Print

May 7, 2013 by Carolyn Elefant

  Even in the age of social media and blogging, the humble law firm newsletter still matters.  Consider this:  1.  Newsletters offer a way to stay connected with current and prospective clients. While a law firm Facebook page serves that purpose as well, many people prefer to keep their personal recreational time on Facebook separate […]

Read more Ideas & Tips 2 comments