My Shingle

Marketing & Making Money

A Tentative Thumbs Up for LawyerUp

June 17, 2011 by Carolyn Elefant
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Update – 6/19/2011 – opposing views, end of post As proprietor of MyShingle, a hub for solo and small firm lawyers, I receive calls and emails every few days pitching the latest, greatest online marketing tools. When I don’t jump at the chance to hop into an affiliate relationship (which I don’t do ) or [...]

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ABA report: No New Rules Needed for Law Firm Rankings

June 15, 2011 by Carolyn Elefant
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The following is a guest post by Roy Ginsburg When U.S. News & World Report decided to rank law schools, this ranking – for better or worse — fundamentally changed the law school admissions process. So when U.S. News announced that it would join forces with Best Lawyers to publish rankings of lawyers, that announcement [...]

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An Open Letter to “Content” Writers: Pay Me $1500 And I’ll Publish You

May 24, 2011 by Carolyn Elefant
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Recently, I’ve been receiving daily emails like this one: Hi Carolyn, My name is Mary and I’m a writer for (http:[omitted]. I’ve been following your blog lately, and because we write on similar topics, I thought you’d be interested in a recent article we published, “20 Alternative Jobs For Law School Grads”. If you think [...]

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Update on Testimonials & Ratings

April 28, 2011 by Carolyn Elefant
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Here’s a round up post on my Legal Marketing Blawg posts on testimonials and ratings Responding to Negative Ratings (May 17, 2011). Marketing Through Testimonials: Giving and Receiving (March 2, 2009)

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Update on Video

April 28, 2011 by Carolyn Elefant
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Here’s a round up post on my Legal Marketing Blawg posts on video. Using Skype for a Marketing Competitive Edge (March 21, 2011). Online Video Now First Stop for Consumers (March 29, 2011) Create a Free Search Story Video for Your Website(APril 12, 2010) Why Lawyers Should Incorporate Video into an Online Marketing Strategy (January [...]

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Update on Mobile Marketing

April 28, 2011 by Carolyn Elefant
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Over at the Nolo Legal Marketing Blawg, I’ve written a series of posts on the growing trend towards mobile marketing. Because mobile marketing and apps continue to grow in popularity, I’m cross-posting some of my columns over here. Mobile Mommy Marketing (April 18, 2011) Create an App in A Snap (October 27, 2010) More on [...]

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Blame It On Solo

March 28, 2011 by Carolyn Elefant
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So, Kevin O’Keefe of Lexblog and Will Hornsby, Staff Counsel for the ABA have called a truce in their debate over whether the public uses blogs to hire a lawyer. Fueling the disagreement were the results of a recent ABA Survey which found that only 15 percent of respondents said that they would “use blogs [...]

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Always On

March 23, 2011 by Carolyn Elefant
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A few days ago, I called a colleague at a mid-sized energy firm who’s known for a particular niche. As we chatted, I remarked how it was odd that we’d never run into each other at industry conferences to which she responded that she rarely does facetime these days. Doesn’t need to. My guess is [...]

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Why I Say Maybe [No Thanks] to Handwritten Thank You Notes [Update 3/16/11]

March 16, 2011 by Carolyn Elefant
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See update notes at end of post (3/16/2011) Inspired by posts singing the praises of handwritten thank-you notes (like this, this and this), I decided to experiment a little myself. For the past month or two, I’ve sent a dozen or so handwritten notes to colleagues, thanking them for taking the time to meet with [...]

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Lawyer Advertising: Louisiana State Regulations and the First Amendment

March 1, 2011 by Carolyn Elefant
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The following is a guest post by Roy Ginsburg. In the famous 1977 Bates decision, the U.S. Supreme Court recognized that lawyers have First Amendment rights, too; legal advertising is constitutionally protected commercial speech.  Prior to that, state’s ethics rules prohibited all advertising — and we never saw any of those amusing (and not so [...]

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