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Marketing & Making Money

Sometimes, First Is Worst

November 15, 2013 by Carolyn Elefant

Recently, one of my colleagues shared with me the success of a monthly subscription service that he’d recently launched for his clients, who are businesses in a relatively specialized industry.  He was surprised by the positive results because another one of our colleagues had tried a similar program a decade earlier with no takers. There […]

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High Anxiety: The Reason Why Lawyers Are So Vulnerable To High-Pressure, Low-Return Marketing Scams

October 30, 2013 by Carolyn Elefant

Seems that no matter what lawyers do these days – whether it’s accepting a phone call from an unknown number, or scanning press releases on a news aggregator or visiting a bar association website, or signing up for what appeared to be a free service — they quickly find themselves bombarded with high-pressure sales offers […]

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Keep Calm and Carry On With This Fun Freebie

October 21, 2013 by Carolyn Elefant

Every so often, I come across cool, completely FREE tools to share with readers — like PicMonkey for logo design, Wordle to create word clouds from text or PiktoChart.  What’s so great about these tools besides the price is that they’re not just a fun distraction, but they can be used to actually create something […]

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Will Legal Ethics Rules Hobble Lawyers From Educating Clients on the Meaning of Data-driven Legal Marketing?

October 2, 2013 by Carolyn Elefant

Call it the fantasy lawyering league. Just as sports aficionados rely on past seasons’ statistics to put together a fantasy football team, soon, consumers now have ready access to lawyers’ track records at their fingertips courtesy of big data — and can draft a dream team lawyer based on objective facts rather than subjective referrals […]

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Calling Out the Rainmakers

July 29, 2013 by Carolyn Elefant

Scott Greenfield’s first to blog about news  of a RICO by a Michigan law firm, Seikaly & Stewart against Stephen Fairley and The Rainmaker Institute. The firm alleges that the Institute created  a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners”  and duped firms (in this case, to the tune […]

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Is In-Person Networking the Right Approach for Every Person?

May 22, 2013 by Carolyn Elefant

I read with interest, a pair of posts by Philadelphia law blogger Jordan Rushie  and Scott Greenfield about the importance of in-person networking.  I don’t disagree with them. For better or for worse, Scott’s and Jordan’s way is how business still gets done in most of the legal profession. By starting at the low end […]

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All the News[letter] That’s Fit to Print

May 7, 2013 by Carolyn Elefant

  Even in the age of social media and blogging, the humble law firm newsletter still matters.  Consider this:  1.  Newsletters offer a way to stay connected with current and prospective clients. While a law firm Facebook page serves that purpose as well, many people prefer to keep their personal recreational time on Facebook separate […]

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Even In An Online Age, Bar and Professional Associations Are More Relevant To Marketing Than We’d Like to Admit

April 25, 2013 by Carolyn Elefant

Longtime readers of this blog know that I have a love-hate (or more accurately, a friend/frenemy) relationship with bar and professional associations.  To be clear, my beef isn’t about the services provided to solos: in the past decade since I’ve started this blog, the bars have stepped up – and I’ve watched as the initially […]

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Tax Day: A Reminder of The Ups and Downs of Solo Practice

April 15, 2013 by Carolyn Elefant

With 2012 taxes now complete, I’ve officially marked the last action of the worst year of my practice in a half-decade. While I won’t discuss everything that went wrong, the problem is pretty obvious: more money out, less money in.  In my case, an office upgrade and more personnel took a bit of a toll […]

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Yelp Sets the Gold Standard for the Type of Value Disclosures That Law Firm Marketing Sites Should Provide

March 26, 2013 by Carolyn Elefant

According to Techcrunch, Yelp, an online customer feedback site has announced a new feature that will help small business owners quantify the value of their Yelp listing.  To estimate a listing’s worth, Yelp examines customer leads like bookmarking a Yelp business listing, mapping directions to the business, placing a phone call from the Yelp app, […]

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