My Shingle

Marketing & Making Money

Logos on Spec, Revisited

February 21, 2013 by Carolyn Elefant

More than three years ago, I wrote one of my most popular and widely-circulated blog posts, Would You Work on Spec? Why Should Your Logo Designer.  My post listed several disadvantages to design contest sites like 99Designs (potentially poor quality submissions and possibility of stolen work), but mainly, I griped that it was hypocritical for […]

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Could 3-D Printing offer a new dimension for law firm business and marketing?

February 20, 2013 by Carolyn Elefant

At a time when law firms are replacing conventional printers with scanners to facilitate a move to a paperless practice and the cloud, three-dimensional printers might seem like a step backwards.  To the contrary, though, they’re rapidly becoming mainstream as the costs of 3D printing are declining faster  than anyone could have predicted with home-based […]

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Continue Your Education with

December 26, 2012 by Carolyn Elefant

When it comes to post-law school learning, most lawyers think of continuing legal education or CLE.  And while it’s important for lawyers to stay fresh on law-related developments in their respective practice areas, in these dynamic times, lawyers — and particularly solos — need to learn other skills as well.  While large firm lawyers or […]

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My Shingle Gift Guide

December 7, 2012 by Carolyn Elefant

It’s December, the month in which a blogger’s fancy turns to holiday gift guides.  Last month, Reid Trautz published his 8th Annual Holiday Gift Guide, but you’ll find more ideas at Allison Shields’Legal Ease  gift guide  and tech-focused suggestions at Niki Black’s Sui Generis and a round-up of links to gift ideas by Jim Calloway. […]

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The Ethics of Legal Subscription Services

August 13, 2012 by Carolyn Elefant

Via Jordan Furlong’s  twitter stream, I learned about Legal Care, a UK-based legal subscription service.  The Legal Care package costs 14 pounds/month and includes  free template documents, a will pack, document review service, 25 percent discount on fees if a solicitor is needed and a guaranteed response to emailed inquires within an hour, 24/7. Legal […]

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For Solos and Small Law Firms, Be A Rockstar in Your Community By Unlocking the Potential of the The Seven-figure Ancillary Legal Services

July 25, 2012 by Carolyn Elefant

My apologies for the blazing passion of the title of this post.  I just figured that any headline with the term “ancillary” would send readers running unless counterbalanced with the mesmerizing language of a marketing hack.  And the concept of ancillary markets is too important not to understand in an era of change in the […]

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Why I Still Say Nein to Ninety-Nine Designs and Other Contest Sites

July 9, 2012 by Carolyn Elefant

Over the years, I haven’t had much luck with branding.  Partly, it’s just the  Gemini thing; I split my time between my law practice and my practice blog, MyShingle – and even those broad categories are subdivided into various niches.  The few times I’ve embarked on attempts to create a logo, I simply settled for […]

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Is Lawyer Advertising Contract To the Tune of $2680 Per Lead Also A Fee Splitting Arrangement?

June 25, 2012 by Carolyn Elefant

Depending upon where you live, you may have seen William Shatner shilling for law firms like Alabama-based Slocumb Law Firm on television.  Poor production quality notwithstanding, Slocumb’s television advertising comes with a hefty price tag.  According to the Washington Legal Times, Mike Slocumb is suing solo D.C practitioner, Michael Wilson for $197,000 in unpaid fees […]

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My Avvo Talk: 6 Start-Up Tech Trends That Start-Up Lawyers Need to Connect With Clients

May 10, 2012 by Carolyn Elefant

Six Start-Up Technology Trends That Start Up Lawyers Can Use View more presentations from Carolyn Elefant. I’ve uploaded my slide deck from my talk at Avvocating Avvo presentation (with some glitches in the translation) – and you can see my slides (hopefully in better format) and those by the other speakers at Avvo’s Lawyer-nomics Blog. […]

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Do You Want to Be Discovered or Found Online?

April 30, 2012 by Carolyn Elefant

Columbus discovered America. Alexander Fleming discovered penicillin. Lana Turner , like other great movie stars of the day, was discovered drinking a coke at a soda fountain.  We all enjoy discovering that terrific little cafe on the backstreets of Brooklyn or Washington D.C. or London or wherever else we happen to be traveling. By contrast, […]

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