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Marketing & Making Money

Is In-Person Networking the Right Approach for Every Person?

May 22, 2013 by Carolyn Elefant

I read with interest, a pair of posts by Philadelphia law blogger Jordan Rushie  and Scott Greenfield about the importance of in-person networking.  I don’t disagree with them. For better or for worse, Scott’s and Jordan’s way is how business still gets done in most of the legal profession. By starting at the low end […]

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All the News[letter] That’s Fit to Print

May 7, 2013 by Carolyn Elefant

  Even in the age of social media and blogging, the humble law firm newsletter still matters.  Consider this:  1.  Newsletters offer a way to stay connected with current and prospective clients. While a law firm Facebook page serves that purpose as well, many people prefer to keep their personal recreational time on Facebook separate […]

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Even In An Online Age, Bar and Professional Associations Are More Relevant To Marketing Than We’d Like to Admit

April 25, 2013 by Carolyn Elefant

Longtime readers of this blog know that I have a love-hate (or more accurately, a friend/frenemy) relationship with bar and professional associations.  To be clear, my beef isn’t about the services provided to solos: in the past decade since I’ve started this blog, the bars have stepped up – and I’ve watched as the initially […]

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Tax Day: A Reminder of The Ups and Downs of Solo Practice

April 15, 2013 by Carolyn Elefant

With 2012 taxes now complete, I’ve officially marked the last action of the worst year of my practice in a half-decade. While I won’t discuss everything that went wrong, the problem is pretty obvious: more money out, less money in.  In my case, an office upgrade and more personnel took a bit of a toll […]

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Yelp Sets the Gold Standard for the Type of Value Disclosures That Law Firm Marketing Sites Should Provide

March 26, 2013 by Carolyn Elefant

According to Techcrunch, Yelp, an online customer feedback site has announced a new feature that will help small business owners quantify the value of their Yelp listing.  To estimate a listing’s worth, Yelp examines customer leads like bookmarking a Yelp business listing, mapping directions to the business, placing a phone call from the Yelp app, […]

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Future of Law Friday: API Your Law Practice for Future Growth and Collaboration

March 1, 2013 by Carolyn Elefant

A week or two ago, I observed that many lawyers are opting to use a combination of platforms for storage, practice management, client portals and other law office functions rather than settling on a single general solution.  The rise of API’s, or application programming interfaces that enable different systems to communicate seamlessly have been driving […]

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Doing work that you love in your law practice when it doesn’t pay the bills.

February 25, 2013 by Carolyn Elefant

Starting and running your own law firm allows you the autonomy to pick and choose the kinds of cases you want to handle. But what happens when there’s no apparent market for the work that you love or where a market exists but the work isn’t financially viable? A lack of market refers to a […]

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Logos on Spec, Revisited

February 21, 2013 by Carolyn Elefant

More than three years ago, I wrote one of my most popular and widely-circulated blog posts, Would You Work on Spec? Why Should Your Logo Designer.  My post listed several disadvantages to design contest sites like 99Designs (potentially poor quality submissions and possibility of stolen work), but mainly, I griped that it was hypocritical for […]

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Could 3-D Printing offer a new dimension for law firm business and marketing?

February 20, 2013 by Carolyn Elefant

At a time when law firms are replacing conventional printers with scanners to facilitate a move to a paperless practice and the cloud, three-dimensional printers might seem like a step backwards.  To the contrary, though, they’re rapidly becoming mainstream as the costs of 3D printing are declining faster  than anyone could have predicted with home-based […]

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Continue Your Education with

December 26, 2012 by Carolyn Elefant

When it comes to post-law school learning, most lawyers think of continuing legal education or CLE.  And while it’s important for lawyers to stay fresh on law-related developments in their respective practice areas, in these dynamic times, lawyers — and particularly solos — need to learn other skills as well.  While large firm lawyers or […]

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