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Marketing & Making Money

Update on Mobile Marketing

April 28, 2011 by Carolyn Elefant

Over at the Nolo Legal Marketing Blawg, I’ve written a series of posts on the growing trend towards mobile marketing. Because mobile marketing and apps continue to grow in popularity, I’m cross-posting some of my columns over here. Mobile Mommy Marketing (April 18, 2011) Create an App in A Snap (October 27, 2010) More on [...]

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Blame It On Solo

March 28, 2011 by Carolyn Elefant

So, Kevin O’Keefe of Lexblog and Will Hornsby, Staff Counsel for the ABA have called a truce in their debate over whether the public uses blogs to hire a lawyer. Fueling the disagreement were the results of a recent ABA Survey which found that only 15 percent of respondents said that they would “use blogs [...]

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Always On

March 23, 2011 by Carolyn Elefant

A few days ago, I called a colleague at a mid-sized energy firm who’s known for a particular niche. As we chatted, I remarked how it was odd that we’d never run into each other at industry conferences to which she responded that she rarely does facetime these days. Doesn’t need to. My guess is [...]

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Why I Say Maybe [No Thanks] to Handwritten Thank You Notes [Update 3/16/11]

March 16, 2011 by Carolyn Elefant

See update notes at end of post (3/16/2011) Inspired by posts singing the praises of handwritten thank-you notes (like this, this and this), I decided to experiment a little myself. For the past month or two, I’ve sent a dozen or so handwritten notes to colleagues, thanking them for taking the time to meet with [...]

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Lawyer Advertising: Louisiana State Regulations and the First Amendment

March 1, 2011 by Carolyn Elefant

The following is a guest post by Roy Ginsburg. In the famous 1977 Bates decision, the U.S. Supreme Court recognized that lawyers have First Amendment rights, too; legal advertising is constitutionally protected commercial speech.  Prior to that, state’s ethics rules prohibited all advertising — and we never saw any of those amusing (and not so [...]

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Starting A Law Firm: Creating the Marketing Portfolio

February 23, 2011 by Carolyn Elefant

Diversify, diversify, diversify.  That’s the advice you’ll commonly hear if you’re investing in the market.  Well, that advice applies with equal force when you’re starting a law firm and investing in yourself.  Just as you need a portfolio for stock investment, so too, you’ll want a portfolio of activities by which to market your practice.  [...]

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Solo Practice Round Up

January 21, 2011 by Carolyn Elefant

What’s Up Doc? The medical profession is struggling with the same challenges as the legal profession, including rising tuition costs and enormous student debt (the average is $172,433 (as compared to $45,000- $60,000 for law students, though 25 percent carry debt in excess of $120,000 according to these stats. And like lawyers, doctors are also [...]

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Some Marketing Projects for 2011

December 21, 2010 by Carolyn Elefant

As you know, I post on legal marketing over at Nolo’s Legal Marketing Blawg. This past year, I wrote some fairly meaty posts on a variety of different marketing-relating initiatives for law practices that haven’t been covered with the same depth elsewhere. With the year winding down, why not take the time to look at [...]

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Are You Targeting the Clients You Want? Wordle Your Website to Find Out.

December 20, 2010 by Carolyn Elefant

Is your website working to target the clients you want? You don’t need a high-priced marketing consultant to figure out the answer. Instead, just Wordle it. Wordle is an online application that generates word clouds from text or website URLs that you provide, with more frequently used words depicted in larger fonts. In the past, [...]

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Using Security as a Selling Point for Your Practice

December 17, 2010 by Carolyn Elefant

A few weeks ago, Jordan Furlong (who’s North America’s answer to Richard Susskind) tipped me off to Clearspire, a new, “new kind of law firm.” Billing itself as a revolutionary law firm, Clearspire’s website reads like a page out of Susskind, hitting all of the buzz words like alternative billing, combining legal advice with business [...]

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