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Marketing & Making Money

For Solos and Small Law Firms, Be A Rockstar in Your Community By Unlocking the Potential of the The Seven-figure Ancillary Legal Services

July 25, 2012 by Carolyn Elefant

My apologies for the blazing passion of the title of this post.  I just figured that any headline with the term “ancillary” would send readers running unless counterbalanced with the mesmerizing language of a marketing hack.  And the concept of ancillary markets is too important not to understand in an era of change in the […]

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Why I Still Say Nein to Ninety-Nine Designs and Other Contest Sites

July 9, 2012 by Carolyn Elefant

Over the years, I haven’t had much luck with branding.  Partly, it’s just the  Gemini thing; I split my time between my law practice and my practice blog, MyShingle – and even those broad categories are subdivided into various niches.  The few times I’ve embarked on attempts to create a logo, I simply settled for […]

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Is Lawyer Advertising Contract To the Tune of $2680 Per Lead Also A Fee Splitting Arrangement?

June 25, 2012 by Carolyn Elefant

Depending upon where you live, you may have seen William Shatner shilling for law firms like Alabama-based Slocumb Law Firm on television.  Poor production quality notwithstanding, Slocumb’s television advertising comes with a hefty price tag.  According to the Washington Legal Times, Mike Slocumb is suing solo D.C practitioner, Michael Wilson for $197,000 in unpaid fees […]

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My Avvo Talk: 6 Start-Up Tech Trends That Start-Up Lawyers Need to Connect With Clients

May 10, 2012 by Carolyn Elefant

Six Start-Up Technology Trends That Start Up Lawyers Can Use View more presentations from Carolyn Elefant. I’ve uploaded my slide deck from my talk at Avvocating Avvo presentation (with some glitches in the translation) – and you can see my slides (hopefully in better format) and those by the other speakers at Avvo’s Lawyer-nomics Blog. […]

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Do You Want to Be Discovered or Found Online?

April 30, 2012 by Carolyn Elefant

Columbus discovered America. Alexander Fleming discovered penicillin. Lana Turner , like other great movie stars of the day, was discovered drinking a coke at a soda fountain.  We all enjoy discovering that terrific little cafe on the backstreets of Brooklyn or Washington D.C. or London or wherever else we happen to be traveling. By contrast, […]

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The Single Secret to Solo Success: The Scrap Heap Strategy

April 10, 2012 by Carolyn Elefant

Call it the twitter-ization of going solo, but these days, I’m most often asked about the one thing that guarantees success as a solo. It’s an impossible question of course, since there isn’t any silver bullet — but if I had to settle on the one strategy common to successful solos across generations, regions and […]

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Does Your Marketing Consultant Have Skin In the Game?

January 19, 2012 by Carolyn Elefant

Accountability is today’s latest buzzword, a commodity in high demand in the legal community. Whether it’s large firm clients exploring alternative billing that would create a nexus between price and value, or exploring ways to make legal education more useful or simply making legal fees more transparent for consumers, both law students and clients want […]

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End of Year Idea Exchange: A $10.77 Marketing Tip

December 22, 2011 by Carolyn Elefant

This past year, I spent quite a bit of time in crowded hearing rooms and conference auditoriums filled with suits, ipads, smartphones and laptops – but few electrical outlets. To recharge a device, you’d have to wait for an outlet to open up. And even if that happened, there was no guarantee that the outlet […]

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Unleash Your Inner Scholar: Why Solos Should Write A Law Review Article

December 12, 2011 by Carolyn Elefant

Seems that ATL Editor David Lat is concealing a dirty little secret underneath his robes.  As you know, by day, David toils as a mild-mannered blogger exposing the secrets of, and dishing out biting commentary on AmLaw 100 firms.  But after hours, he busts out his secret inner scholar and transforms into a veritable Volokh, […]

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FREE Recording – Cold Calls for Lawyers!

November 28, 2011 by Carolyn Elefant

As my regular readers may know, I’m one of the few lawyers who actively recommends cold calling as a tool for finding overflow work and referrals or simply setting up introductory meetings or lunch dates with attorneys and other professionals within the community. I’ve written two pieces about cold calling, Pick Up the Phone and […]

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