My Shingle

Marketing & Making Money

My Shingle Gift Guide

December 7, 2012 by Carolyn Elefant

It’s December, the month in which a blogger’s fancy turns to holiday gift guides.  Last month, Reid Trautz published his 8th Annual Holiday Gift Guide, but you’ll find more ideas at Allison Shields’Legal Ease  gift guide  and tech-focused suggestions at Niki Black’s Sui Generis and a round-up of links to gift ideas by Jim Calloway. […]

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The Ethics of Legal Subscription Services

August 13, 2012 by Carolyn Elefant

Via Jordan Furlong’s  twitter stream, I learned about Legal Care, a UK-based legal subscription service.  The Legal Care package costs 14 pounds/month and includes  free template documents, a will pack, document review service, 25 percent discount on fees if a solicitor is needed and a guaranteed response to emailed inquires within an hour, 24/7. Legal […]

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For Solos and Small Law Firms, Be A Rockstar in Your Community By Unlocking the Potential of the The Seven-figure Ancillary Legal Services

July 25, 2012 by Carolyn Elefant

My apologies for the blazing passion of the title of this post.  I just figured that any headline with the term “ancillary” would send readers running unless counterbalanced with the mesmerizing language of a marketing hack.  And the concept of ancillary markets is too important not to understand in an era of change in the […]

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Why I Still Say Nein to Ninety-Nine Designs and Other Contest Sites

July 9, 2012 by Carolyn Elefant

Over the years, I haven’t had much luck with branding.  Partly, it’s just the  Gemini thing; I split my time between my law practice and my practice blog, MyShingle – and even those broad categories are subdivided into various niches.  The few times I’ve embarked on attempts to create a logo, I simply settled for […]

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Is Lawyer Advertising Contract To the Tune of $2680 Per Lead Also A Fee Splitting Arrangement?

June 25, 2012 by Carolyn Elefant

Depending upon where you live, you may have seen William Shatner shilling for law firms like Alabama-based Slocumb Law Firm on television.  Poor production quality notwithstanding, Slocumb’s television advertising comes with a hefty price tag.  According to the Washington Legal Times, Mike Slocumb is suing solo D.C practitioner, Michael Wilson for $197,000 in unpaid fees […]

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My Avvo Talk: 6 Start-Up Tech Trends That Start-Up Lawyers Need to Connect With Clients

May 10, 2012 by Carolyn Elefant

Six Start-Up Technology Trends That Start Up Lawyers Can Use View more presentations from Carolyn Elefant. I’ve uploaded my slide deck from my talk at Avvocating Avvo presentation (with some glitches in the translation) – and you can see my slides (hopefully in better format) and those by the other speakers at Avvo’s Lawyer-nomics Blog. […]

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Do You Want to Be Discovered or Found Online?

April 30, 2012 by Carolyn Elefant

Columbus discovered America. Alexander Fleming discovered penicillin. Lana Turner , like other great movie stars of the day, was discovered drinking a coke at a soda fountain.  We all enjoy discovering that terrific little cafe on the backstreets of Brooklyn or Washington D.C. or London or wherever else we happen to be traveling. By contrast, […]

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The Single Secret to Solo Success: The Scrap Heap Strategy

April 10, 2012 by Carolyn Elefant

Call it the twitter-ization of going solo, but these days, I’m most often asked about the one thing that guarantees success as a solo. It’s an impossible question of course, since there isn’t any silver bullet — but if I had to settle on the one strategy common to successful solos across generations, regions and […]

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Does Your Marketing Consultant Have Skin In the Game?

January 19, 2012 by Carolyn Elefant

Accountability is today’s latest buzzword, a commodity in high demand in the legal community. Whether it’s large firm clients exploring alternative billing that would create a nexus between price and value, or exploring ways to make legal education more useful or simply making legal fees more transparent for consumers, both law students and clients want […]

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End of Year Idea Exchange: A $10.77 Marketing Tip

December 22, 2011 by Carolyn Elefant

This past year, I spent quite a bit of time in crowded hearing rooms and conference auditoriums filled with suits, ipads, smartphones and laptops – but few electrical outlets. To recharge a device, you’d have to wait for an outlet to open up. And even if that happened, there was no guarantee that the outlet […]

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