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Marketing Trends

How One Law Firm Found A Way To Do Work It Loves – And Pay the Bills

September 30, 2013 by Carolyn Elefant

A few months back, I offered a variety of ways that lawyers can do work they love even when it doesn’t pay the bills. So I was delighted to come across this Forbes piece on the Boston-based firm, Dhar Law. Founded by two brothers, Vilas and Vikas Dhar, the firm’s original mission was to focus […]

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Future of Law Friday: Marketing With Menus

March 8, 2013 by Carolyn Elefant

Buying legal services can be confusing. Sometimes – in cases where work is unpredictable, or facts are unknown, opaque information may be acceptable. But for work that is commodity in nature or more predictable, there’s no reason not to make prices available to consumers – if not on your website, then at least in materials […]

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Serving The Needs Consumers Didn’t Know They Had

January 10, 2013 by Carolyn Elefant

So, I’m finally back to work and blogging after some highly aggressive bout of flu or sinusitis knocked me off my feet for almost five days.  When my symptoms reached the point where I felt too nauseous and feverish to leave my bed, I knew that it was time to seek medical help. As has […]

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Quick Thoughts on E-Newsletters and E-Annual Reports: Time to Send is Now

December 18, 2012 by Carolyn Elefant

Because I’m an avid blogger, for years, I resisted sending an electronic newsletter as part of my law firm marketing portfolio.  If potential clients wanted a sample of my legal analysis, they could follow my blog, I reasoned.  Plus, I assumed that my newsletter would get lost in the hailstorm of big firm client alerts […]

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Are Pay Per Lead Services and Attorney Ratings Sites on A Collision Course With Themselves?

December 3, 2012 by Carolyn Elefant

Public demand for lawyer ratings is on the rise.  As the above graph from Google Trends  shows, searches for the terms “attorney reviews” have increased five-fold in the past five years (the drop off results after October 2012 only because all data hasn’t yet available). The push for lawyer reviews is hardly surprising.  Today’s consumers […]

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