March 8, 2013
by Carolyn Elefant
Buying legal services can be confusing. Sometimes – in cases where work is unpredictable, or facts are unknown, opaque information may be acceptable. But for work that is commodity in nature or more predictable, there’s no reason not to make prices available to consumers – if not on your website, then at least in materials [...]
Read more
Future Fridays
January 10, 2013
by Carolyn Elefant
So, I’m finally back to work and blogging after some highly aggressive bout of flu or sinusitis knocked me off my feet for almost five days. When my symptoms reached the point where I felt too nauseous and feverish to leave my bed, I knew that it was time to seek medical help. As has [...]
Read more
Marketing Lessons