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Mobile Marketing

Update on Mobile Marketing

April 28, 2011 by Carolyn Elefant

Over at the Nolo Legal Marketing Blawg, I’ve written a series of posts on the growing trend towards mobile marketing. Because mobile marketing and apps continue to grow in popularity, I’m cross-posting some of my columns over here. Mobile Mommy Marketing (April 18, 2011) Create an App in A Snap (October 27, 2010) More on [...]

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Real Solo Marketing Idea: A Pick Up for Your Practice

December 13, 2010 by Carolyn Elefant

Talk about turning lemons into lemonade. That’s exactly what Orange County, California solo Brian Pedigo did, when he converted a lemon of a pick up truck into a professional and tasteful mobile advertisement. Here’s the backstory, directly from Brian: I inherited this 1990 Ford F150 after my father in law passed away. We drove it [...]

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Multitask Your Marketing

November 2, 2010 by Carolyn Elefant

As a solo or small law firm, you’re probably familiar with “the marketing cycle:”  Business is slow, so you throw your heart into marketing.  Business picks up, so you stop marketing.  Business slows down and there’s nothing in the pipeline because you let up on marketing.  And so on. From reader Cindi Matt of  MattLegal [...]

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Mobile Marketing: The Go-To Format for The On The Go 21st Century

January 14, 2010 by Carolyn Elefant

I don’t cross reference my posts that frequently, but I’ve just posted at the Nolo Legal Marketing Blawg about the increasing importance of including mobile devices one’s legal marketing portfolio.  Why?  Because by 2013, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of [...]

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Nicole Black: New York Criminal Lawyer, Author, Blogger, Law Technology Guru

October 26, 2009 by Carolyn Elefant

More than ever, in an online world,  your reputation precedes you.  So how can you ensure that you make the best possible first impression long before you meet a colleague or prospective client face to face?  Why not follow Nicole Black‘s (@nikiblack) example, and put yourself out there, on your terms.  Sure, there are sites [...]

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A Unique Marketing Tips – Free Coffee

June 29, 2005 by Carolyn Elefant

Via Matt Homann comes this very cool marketing tip:  set yourself up in you local coffee store for a designated hour where anyone can sit down and ask a question about your area of expertise.  And, as an added bonus, coffee for anyone in the store is on you for that hour.  (That is if [...]

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Get Yourself Some Visibility -With A Bicycle

May 17, 2005 by Carolyn Elefant

Greatest American Lawyer has another great law practice idea:    using a bike to get around town for lunch meetings and errands.  Not only does a bike add some exercise to our otherwise sedentary days, but as GAL rights, it’s a way to gain visibility and stand out from the crowd. GAL’s post is also [...]

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