November 9, 2012
by Carolyn Elefant
No, not joking. Just a few days after my two part series on the viability of a $99/hour firm, I came across this $75/hour business model, the Justice Cafe in Fulton County Georgia, offering a la carte family law service to walk in clients. Lawyers staffing the Justice Cafe will work on contract and collect [...]
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New Marketing Ideas
November 7, 2012
by Carolyn Elefant
If you’ve got five minutes to spare, I commend you to join Adam Smith Esquire’s Bruce MacEwen in a round of “Guess Which Firm’s Website?” As Bruce describes: The rules are simple: Pick three or four firms at random, visit their websites, and pretend you can’t see the logo identifying the firm. Try to guess [...]
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New Marketing Ideas