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New Marketing Ideas

Plan A Law Firm Party, Retreat or Seminar With AirBnB

February 2, 2015 by Carolyn Elefant

If you’re like me, you’ve probably attended dozens of networking events or continuing legal education (CLE) panels and thought to yourself, I could do better. Whether it’s choosing a more interesting speaker or coming up with new activities or just having a decent spread of food, most of us could probably come up with some […]

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Convert Time and Expertise Into Money With Hire.Bid

January 28, 2015 by Carolyn Elefant

A few weeks ago, I earned $1000 for a couple of hours offering some insights in my practice area. While certainly not a large enough fee to close up shop for the month, it was a tidy little windfall that helped cover some home repairs that I’d put off for a while. What if there […]

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Hands On Lawyers and One Future for Legal Services

January 23, 2015 by Carolyn Elefant

What’s the most effective way for lawyers to protect their clients from a data breach of  Sony-like magnitude? Sure, they can sponsor trainings for clients, develop handbooks and checklists and purchase cyberinsurance. Or lawyers could take the most direct approach and identify and plug the security gaps themselves. Sounds crazy – and outside a lawyer’s […]

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Free and the Contract

January 14, 2015 by Carolyn Elefant

Once upon a time, law firms used wills as a loss leader. Clients would come to a law firm for a free will and in theory, the firm would have first dibs on the more lucrative probate work when the time came. These days, free contracts are the 21st century version of free wills with […]

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Uber Thoughts on Premium Pricing

April 24, 2014 by Carolyn Elefant

Last night, I stayed late at the office. By D.C. standards anyway.  Meaning that when I departed at 1:30 in the morning, the metro trains that I use to commute to the office were no longer running so I had to find alternative transportation home. At that late hour, I wasn’t sure that I’d be […]

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Walmart Law’s Noble Roots

April 23, 2014 by Carolyn Elefant

Via Solo Practice University’s Susan Cartier-Liebel, I learned that $99 wills and have documents notarized  — at least at two Walmart locations in Canada. The services are offered through Axess , a bonafide law Canadian law firm, through small branch offices located at the entrance of two Walmart stores. Currently, customer-clients can access Axess for […]

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Does Internet Advertising Drive Work for Online Businesses? Lessons for Virtual Law Firms, Courtesy of E-commerce

April 7, 2014 by Carolyn Elefant

How do you find clients for an online business – whether it’s an e—commerce shop selling a product like shows or magazines or gift baskets, or a website that offers services like web design or job placement or even legal services, through a virtual law firm? Not surprisingly, many online business’ customers come from heavy […]

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The Best Client Gifts Are Heartfelt

April 4, 2014 by Carolyn Elefant

Google the phrase lawyers and “client service,” and you’ll find hundreds of posts on the importance of great client service – not as a reminder that lawyers have an ethical obligation to serve clients well – but rather as a way to generate future referrals or avoid malpractice. Lawyers are advised to over promise and […]

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My Experience With Udemy

April 1, 2014 by Carolyn Elefant

After my last  failed attempt to offer a webinar, I decided to take a break.  Still, I wanted to present content on starting a practice in a different fashion than blog posts or books, and I wanted the ability to reach a larger audience than a Google Hangout would allow. So I began to explore […]

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Three TakeAways From The MeetUp With Priori Founders on Serving Small Businesses

January 27, 2014 by Carolyn Elefant

Last week, MyShingle held our second DC-based meet up featuring Priori Legal founders Basha Frost Rubin and Mirra Levitt. Though 48 people registered for the event unfortunately, the weather didn’t cooperate and between federal government shut-down, early law firm closings and unplowed roads, attendance was lighter than expected. Nevertheless, we still went ahead with the […]

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