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Uber Thoughts on Premium Pricing

April 24, 2014 by Carolyn Elefant

Last night, I stayed late at the office. By D.C. standards anyway.  Meaning that when I departed at 1:30 in the morning, the metro trains that I use to commute to the office were no longer running so I had to find alternative transportation home. At that late hour, I wasn’t sure that I’d be […]

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Walmart Law’s Noble Roots

April 23, 2014 by Carolyn Elefant

Via Solo Practice University’s Susan Cartier-Liebel, I learned that $99 wills and have documents notarized  — at least at two Walmart locations in Canada. The services are offered through Axess , a bonafide law Canadian law firm, through small branch offices located at the entrance of two Walmart stores. Currently, customer-clients can access Axess for […]

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Does Internet Advertising Drive Work for Online Businesses? Lessons for Virtual Law Firms, Courtesy of E-commerce

April 7, 2014 by Carolyn Elefant

How do you find clients for an online business – whether it’s an e—commerce shop selling a product like shows or magazines or gift baskets, or a website that offers services like web design or job placement or even legal services, through a virtual law firm? Not surprisingly, many online business’ customers come from heavy […]

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The Best Client Gifts Are Heartfelt

April 4, 2014 by Carolyn Elefant

Google the phrase lawyers and “client service,” and you’ll find hundreds of posts on the importance of great client service – not as a reminder that lawyers have an ethical obligation to serve clients well – but rather as a way to generate future referrals or avoid malpractice. Lawyers are advised to over promise and […]

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My Experience With Udemy

April 1, 2014 by Carolyn Elefant

After my last  failed attempt to offer a webinar, I decided to take a break.  Still, I wanted to present content on starting a practice in a different fashion than blog posts or books, and I wanted the ability to reach a larger audience than a Google Hangout would allow. So I began to explore […]

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Three TakeAways From The MeetUp With Priori Founders on Serving Small Businesses

January 27, 2014 by Carolyn Elefant

Last week, MyShingle held our second DC-based meet up featuring Priori Legal founders Basha Frost Rubin and Mirra Levitt. Though 48 people registered for the event unfortunately, the weather didn’t cooperate and between federal government shut-down, early law firm closings and unplowed roads, attendance was lighter than expected. Nevertheless, we still went ahead with the […]

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DogDay Afternoons for Your Law Practice

June 24, 2013 by Carolyn Elefant

If you know me from my social media circles, then you know that my heart belongs to my sweet, deaf sheepie Francesca (or SanFran-cesca as I’ve taken to calling her after several west coast trips last winter).  Best dog ever, SanFrancesca kept me company under my desk during the years that I worked from home, […]

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How Ebooks Can Kindle Clients’ Interest In Your Law Practice

June 12, 2013 by Carolyn Elefant

Over four years ago – lightyears in Internet time – I blogged over at Nolo’s Legal Marketing Blawg about using ebooks to market a law practice. As a marketing tool, ebooks work for many reasons: foremost, they provide value by educating prospective clients and offer lawyers an opportunity to convey their expertise. Yet despite the […]

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Low-end Marketing Tip: Keep Your Digital Footprint Fingerprint Free

April 29, 2013 by Carolyn Elefant

Sometimes, the best marketing ideas cost the least amount of money. Like trotting out a branded powerstrip  at a hearing or conference: it’s a way to connect by providing a useful service (a power outlet) and striking up a conversation in the process. Same with a laptop cover– a great icebreaker and potential business idea […]

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MyShingle Will Pay THREE Readers $125 To Test Out Divorce Discourse/Lee Rosen’s Networking 101 Program

January 16, 2013 by Carolyn Elefant

Regular readers know that MyShingle is all about original content, all the time, almost always authored by me rather than guest posters (though I’m always open to high-quality submissions).  But when a recent bout with the flu rendered me at less than full-capacity for over a week, I’ve had no choice but to revise my […]

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