My Shingle

New Marketing Ideas

Make Your Own Groupon: Sell One, Donate One

February 10, 2012 by Carolyn Elefant
Print Friendly

While some may disagree, I stand by my original opinion that Groupon isn’t a great way for lawyers to market legal services. As I noted in the comments, a business model that requires any provider to share 50 percent of already deeply discount services doesn’t strike me as a viable business or marketing model, irrespective [...]

Read more New Marketing Ideas 2 comments

Blogging to Change the World

January 26, 2012 by Carolyn Elefant
Print Friendly

Update (1/26/12, 11 am) Here’s Scott’s post, Un-Optimization, which was also referenced by Kevin. Read the post yourself, but as I interpret it, Scott argues you can’t have it both ways: if you write what you believe in or what is controversial, you take a chance that you will offend or drive others away. If [...]

Read more MyShingle Solo 3 comments

To Blog Right, You Need to Imagine Your Audience

January 26, 2012 by Carolyn Elefant
Print Friendly

Of all of the commandments of blogging, know and write for your audience ranks at the top of the list.  But for those who blog to silent crowds who never email or send comments, the primary source of information about our readers comes through statistical data generated by our stat counters on the popularity of [...]

Read more MyShingle Solo 3 comments

MyPocketAttorney: Rock It or Block It?

January 23, 2012 by Carolyn Elefant
Print Friendly

Ever intrepid tech-adventurer, Bob Ambrogi has uncovered yet another interesting find: My Pocket Attorney, a site that provides a  template that lawyers can use to create a branded mobile app for their law firm. Apps developed through the MyPocketAttorney suite of tools include features such as one-touch dialing so that users can call your office, [...]

Read more New Marketing Ideas 0 comments

There is Nothing Wrong With Trying, Failing and Being Honest About It.

January 20, 2012 by Carolyn Elefant
Print Friendly

So, a lawyer walks on to Groupon, offers a $99 will, scores some coverage in the ABA Journal, sells 53 of the $99 will packages (with Groupon taking a 50 percent cut) and generates 150 calls and emails from other lawyers who are interested as well as some “uncharitable” commentary.  Now, he’s decided against using [...]

Read more MyShingle Solo 9 comments

End of Year Idea Exchange: A $10.77 Marketing Tip

December 22, 2011 by Carolyn Elefant
Print Friendly

This past year, I spent quite a bit of time in crowded hearing rooms and conference auditoriums filled with suits, ipads, smartphones and laptops – but few electrical outlets. To recharge a device, you’d have to wait for an outlet to open up. And even if that happened, there was no guarantee that the outlet [...]

Read more Marketing & Making Money 2 comments

Unleash Your Inner Scholar: Why Solos Should Write A Law Review Article

December 12, 2011 by Carolyn Elefant
Print Friendly

Seems that ATL Editor David Lat is concealing a dirty little secret underneath his robes.  As you know, by day, David toils as a mild-mannered blogger exposing the secrets of, and dishing out biting commentary on AmLaw 100 firms.  But after hours, he busts out his secret inner scholar and transforms into a veritable Volokh, [...]

Read more Biglaw to Solo 0 comments

FREE Recording – Cold Calls for Lawyers!

November 28, 2011 by Carolyn Elefant
Print Friendly

As my regular readers may know, I’m one of the few lawyers who actively recommends cold calling as a tool for finding overflow work and referrals or simply setting up introductory meetings or lunch dates with attorneys and other professionals within the community. I’ve written two pieces about cold calling, Pick Up the Phone and [...]

Read more Marketing & Making Money 1 comment

How Grunt Work Can Get You Grand Work

September 27, 2011 by Carolyn Elefant
Print Friendly

Conventional wisdom recommends that lawyers involve themselves in organizations like bar or trade associations — either by joining the groups or offering to speak at events — to demonstrate legal and leadership skills and build relationships with colleagues and potential clients through regular contact. Trouble is that this advice is easier said than done. Most [...]

Read more New Marketing Ideas 1 comment

Lessons from Crowdsourced Advice for a Struggling Solo

September 26, 2011 by Carolyn Elefant
Print Friendly

Ten days ago, in an effort to reply quickly to a struggling solo who’d contacted me for advice, I reached out to readers to crowdsource a response. The post touched off 40 comments, some offering sound advice to a solo in these circumstances, others not so much. The comments also spawned several sub-discussions on what’s [...]

Read more Growing Your Practice 2 comments

← Previous Entries