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New Marketing Ideas

Would You Recognize Your Own Website from Its Copy?

November 7, 2012 by Carolyn Elefant

If you’ve got five minutes to spare, I commend you to join Adam Smith Esquire’s  Bruce MacEwen in a round of “Guess Which Firm’s Website?” As Bruce describes:  The rules are simple: Pick three or four firms at random, visit their websites, and pretend you can’t see the logo identifying the firm. Try to guess […]

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How Low Can (or Should) You Go: Part II

November 2, 2012 by Carolyn Elefant

Following yesterday’s post exploring the viability of the $99/hour lawyer as a business model, discussion (if you can call an exchange of 140 character blurbs and bursts real discussion) ensued on Twitter. I wanted to use this post to summarize my view of the argument and also clarify the context of my post. Defending People […]

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Billing Like It’s 1989: The $99/Hour Lawyer

November 1, 2012 by Carolyn Elefant

Call it a new kind of legal limbo as law firms take a turn on the conga line to see just how low they can go.  Only this form of limbo isn’t a game, but serious business.  Large firms are quoting suicide rates to keep business reports Lawyerist while solos and nonlawyer networks are exploring […]

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Run Solo Run: Does Running for Office Jumpstart or Stop A Legal Career?

October 16, 2012 by Carolyn Elefant

With Election Day less than a month away and the public tiring of hearing about Obama or Romney, the media has turned its attention to local and lesser known candidates.  Moreover, many of those capturing the spotlight are either solos or younger lawyers just starting their careers. For example, up in Maine shingler Cynthia Dill, […]

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Is Price Transparency Always A Good Thing for Prospective Clients?

October 15, 2012 by Carolyn Elefant

As Matt Homann points out, price transparency is coming soon already here in both the medical and legal profession.  Of course, it goes without saying that most lawyers dislike the idea of putting price on their website either for fear that competitors will undercut them or concern that clients will be deterred by a high […]

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Social Media v. Referrals: No long an either/or proposition

October 8, 2012 by Carolyn Elefant

If you’re a regular reader of this blog, you’re familiar with the perennial debate  over whether social media or personal referrals are the best way to grow a business.  Those who hail from the referral-based school of marketing contend that social media is a waste of time, attracting tire-kickers and dud clients.  Meanwhile, those who […]

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A Departing Solo’s Post-Mortem on the Practice That Didn’t Cross the Finish Line (Part I)

August 21, 2012 by Carolyn Elefant

Editor’s Note: Sometimes solo practice doesn’t work out.  Recently, a member of one of my listserves shared one of the best and most objective post-mortem analyses of a solo practice that didn’t quite make it to the finish line.  Despite increasing momentum towards the end of the second year, the author (who has a family […]

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Companion Post to the Solo Practice That Didn’t Finish (Part II): The Marketing Plan That Started to Work

August 21, 2012 by Carolyn Elefant

Editor’s Note:  In the previous post, the solo lawyer who is transitioning out of his practice mentioned that his online marketing efforts were starting to bear fruit.  In this post, there’s a description of the activities that started the turn-around.  Don’t get the wrong idea – online marketing isn’t a silver bullet since if you […]

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From Quote to Contract: Online Proposal Generators

July 11, 2012 by Carolyn Elefant

So, I’ve been thinking and teaching  about the 21st Century Retainer Agreement (for those who attended the last event, the ebook is coming soon; for those who missed it, we’re scheduling another webinar in August), specifically ways to streamline the drafting process.  Flat fee or one-off retainer agreements aren’t all that tough (my upcoming ebook […]

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Thank You Thursdays: You Never Know Whose Life You May Have Changed

July 5, 2012 by Carolyn Elefant

This  New York Times article about how a 13-year old’s interview with an Olympic hopeful motivated him to snag one of the last berths on the 1976 U.S. Olympic swim team is a reminder of the role of serendipity in our journey in life or law and the power of a genuine thank-you. Back in […]

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