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New Marketing Ideas

Low-end Marketing Tip: Keep Your Digital Footprint Fingerprint Free

April 29, 2013 by Carolyn Elefant

Sometimes, the best marketing ideas cost the least amount of money. Like trotting out a branded powerstrip  at a hearing or conference: it’s a way to connect by providing a useful service (a power outlet) and striking up a conversation in the process. Same with a laptop cover– a great icebreaker and potential business idea […]

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MyShingle Will Pay THREE Readers $125 To Test Out Divorce Discourse/Lee Rosen’s Networking 101 Program

January 16, 2013 by Carolyn Elefant

Regular readers know that MyShingle is all about original content, all the time, almost always authored by me rather than guest posters (though I’m always open to high-quality submissions).  But when a recent bout with the flu rendered me at less than full-capacity for over a week, I’ve had no choice but to revise my […]

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Web’s Best Online Profiles…Or Pick Up Lines?

November 26, 2012 by Carolyn Elefant

Damian is the litigator God would have invented if He’d thought that at all a good idea. Chaz is  the lawyer with the best name.  Owen can tell you how it feels to fall off a cliff- because he’s done it. And don’t forget Kim, the firm’s Style Queen and who possesses both the sense […]

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The $75/hour law firm

November 9, 2012 by Carolyn Elefant

No, not joking.  Just a few days after my  two part series on the viability of a $99/hour firm, I came across this $75/hour business model, the Justice Cafe in Fulton County Georgia, offering a la carte family law service to walk in clients.  Lawyers staffing the Justice Cafe will work on contract and collect […]

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Would You Recognize Your Own Website from Its Copy?

November 7, 2012 by Carolyn Elefant

If you’ve got five minutes to spare, I commend you to join Adam Smith Esquire’s  Bruce MacEwen in a round of “Guess Which Firm’s Website?” As Bruce describes:  The rules are simple: Pick three or four firms at random, visit their websites, and pretend you can’t see the logo identifying the firm. Try to guess […]

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How Low Can (or Should) You Go: Part II

November 2, 2012 by Carolyn Elefant

Following yesterday’s post exploring the viability of the $99/hour lawyer as a business model, discussion (if you can call an exchange of 140 character blurbs and bursts real discussion) ensued on Twitter. I wanted to use this post to summarize my view of the argument and also clarify the context of my post. Defending People […]

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Billing Like It’s 1989: The $99/Hour Lawyer

November 1, 2012 by Carolyn Elefant

Call it a new kind of legal limbo as law firms take a turn on the conga line to see just how low they can go.  Only this form of limbo isn’t a game, but serious business.  Large firms are quoting suicide rates to keep business reports Lawyerist while solos and nonlawyer networks are exploring […]

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Run Solo Run: Does Running for Office Jumpstart or Stop A Legal Career?

October 16, 2012 by Carolyn Elefant

With Election Day less than a month away and the public tiring of hearing about Obama or Romney, the media has turned its attention to local and lesser known candidates.  Moreover, many of those capturing the spotlight are either solos or younger lawyers just starting their careers. For example, up in Maine shingler Cynthia Dill, […]

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Is Price Transparency Always A Good Thing for Prospective Clients?

October 15, 2012 by Carolyn Elefant

As Matt Homann points out, price transparency is coming soon already here in both the medical and legal profession.  Of course, it goes without saying that most lawyers dislike the idea of putting price on their website either for fear that competitors will undercut them or concern that clients will be deterred by a high […]

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Social Media v. Referrals: No long an either/or proposition

October 8, 2012 by Carolyn Elefant

If you’re a regular reader of this blog, you’re familiar with the perennial debate  over whether social media or personal referrals are the best way to grow a business.  Those who hail from the referral-based school of marketing contend that social media is a waste of time, attracting tire-kickers and dud clients.  Meanwhile, those who […]

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